Director, Change Management

Director, Change Management

The Director, Change Management is responsible for designing and executing the change management strategy that enables Coca‑Cola North America’s shift to a Product Operating Model and modern digital organization. This role builds the foundation for organizational readiness, communication, and capability adoption— ensuring that teams, leaders, and system partners not only understand the change but embrace and sustain it.

The ideal candidate combines strategic acumen with strong operational delivery — designing best‑in‑class change management frameworks, embedding new ways of working, and cultivating a culture that thrives on learning, collaboration, and digital confidence.

What You’ll Do For Us

Primary Responsibilities

1. Define Change Management Strategy: Develop and own the end‑to‑end change management strategy for the Digital & Product Organization, aligned to NAOU’s transformation roadmap and enterprise priorities.
2. Design and Implement Best‑in‑Class Frameworks: Introduce scalable and repeatable change management approaches (communication, engagement, adoption, measurement) leveraging global best practices and proven models (e.g., Prosci, ADKAR, Kotter).
3. Lead Communication & Engagement Campaigns: Design communication plans, engagement forums, and storytelling assets that bring the transformation to life for associates, leaders, and system partners.
4. Enable Capability Adoption: Partner with Product, Data, and Engineering teams to drive adoption of new tools, processes, and behaviors through training, playbooks, and embedded support.
5. Coach Leaders & Change Champions: Build a network of transformation ambassadors across business and system entities; coach leaders to model desired behaviors and lead change effectively.
6. Measure and Report Change Effectiveness: Develop metrics, pulse surveys, and insights to track engagement, adoption, and change readiness across functions and system entities.
7. Continuous Improvement & Knowledge Sharing: Institutionalize change playbooks, toolkits, and best practices to build long‑term change capability across the organization.

FINANCIAL / JOB SCOPE

• Leads cross‑functional change initiatives impacting all NAOU associates across NAOU and 60+ system partners.
• Accountable for driving measurable progress on engagement, adoption, and readiness KPIs.

COMMUNICATION COMPLEXITIES

• Partners with the VP, Digital & Data Transformation Office and Product Leaders to define, sequence, and deliver change strategies.
• Communicates across multiple audiences — executives, product teams, frontline associates, and system partners — ensuring clarity, connection, and consistency.
• Translates complex transformation initiatives into simple, inspiring messages that connect to business and individual value.
• Must balance advocacy (building excitement) with accountability (ensuring behavior change and adoption).

JUDGMENT AND DECISION‑MAKING

• Defines the strategic approach for managing organizational change across the Digital & Product Organization.
• Determines the appropriate change interventions, communication strategies, and engagement tactics by audience and impact level.
• Advises leadership on readiness, risk mitigation, and stakeholder alignment.
• Recommends and implements tools and metrics to measure adoption and change impact.

INNOVATION

• Introduces new approaches to engagement and change — leveraging storytelling, digital learning platforms, data‑driven insights, and behavioral science.
• Builds digital confidence and literacy through creative, experience‑based training and activation campaigns.
• Designs playbooks and templates that make change scalable, repeatable, and measurable.
• Embeds a culture of continuous learning and experimentation across the transformation journey.

SUPERVISORY RESPONSIBILITIES

• No direct reports initially; leads through influence and coordination across transformation, HR, and product teams.
• May lead vendor partners or external change consultants as needed.
• Builds and coordinates a network of change champions across the Digital & Product Organization and broader system.

Key Qualifications

Education: Bachelor’s degree, or equivalent practical experience.

7 or more years of relevant experience.

What We Can Do For You

• Iconic & Innovative Brands: You’ll have the opportunity to work with over 20 different billion‑dollar brands such as Coca‑Cola, Sprite, Fanta, Powerade, and more.
• Creative Team Culture: Be inspired by the best brand leaders and agencies in the world, fostering a creative culture that supports taking risks and innovation.
• Global Exposure to World Class Leaders: You’ll have access to global marketing leaders that will expand your network and expose you to emerging digital platforms and marketing insights.