Digital Advertising Specialist

Moonshot is currently collecting applications for an analytical, creative, and detail-oriented Digital Advertising Specialist to support the design and implementation of individualized programs aiming to reach individuals at-risk of online harms - such as violent extremism, targeted violence, gender-based violence and information manipulation.

Preference is given to candidates based in DC, Atlanta or Denver.

The Digital Advertising Specialist, under the oversight of a Campaigns Manager, will analyze social media trends and data, support the design, implementation and maintenance of advertising campaigns designed to reach target audiences and develop cross-platform pathways to connect those individuals with skilled mental and behavioral health providers. The ideal candidate will have a strong understanding of social media platforms and marketing.

Your responsibilities will include:

• Monitoring and analyzing social media trends, including engagement metrics and audience demographics.
• Monitor and generate regular reports on campaign performance, highlighting key insights and opportunities for improvement.
• Coordinate with teams to develop ad creatives and messaging that resonates with target audiences.
• Conduct keyword research and analysis to inform advertising strategies.
• Use analytic tools to track and measure the effectiveness of campaigns and content.
• Collaborate with the intelligence insights team to incorporate emerging trends into strategies for outreach and engagement.
• Assist in the creation and optimization of digital advertising campaigns across various platforms including Google ads, YouTube ads, and alternative platforms.

Requirements

Essential:

• Bachelor’s degree in Marketing, Communications, Advertising, or related field.
• Strong analytical skills with the ability to interpret data and draw actionable insights.
• Familiarity with a variety of social media platforms and social media analytic tools.
• Solid understanding of digital advertising principles and platforms.
• Practical experience using Google Ads and Google Analytics to build, monitor and optimise digital advertising campaigns, including audience targeting, performance tracking and data-driven reporting.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a multidisciplinary team environment.
• Demonstrable ability to work under pressure, taking action and getting things done, both in managing your own workload and that of others.
• Inquisitiveness and adaptability, particularly in relation to new technology and the use of social media for research.
• Excellent written, verbal and interpersonal communication skills.
• Commitment to Moonshot’s mission.
• Candidates will be expected to undertake any relevant security clearance procedures per the needs of clients.
• In addition, we require and will check on candidates' eligibility to work in the US. Candidates will be expected to undertake and pass any relevant security clearance procedures per clients' needs.

Desirable:

• Knowledge and understanding of SEO/SEM.
• Advanced analysis of a wide range of traditional and non-traditional digital platforms and / or professional experience in open-source research, OSINT methods, or threat risk analysis.
• Subject matter knowledge in one of the following areas: violent extremism, hate crimes, human trafficking.
• Demonstrable experience with digital marketing on nontraditional and emerging media and social media platforms.
• Fluency in languages other than English.

Benefits

• 15 days paid vacation leave, plus Federal holidays and 1 day additional paid leave for Native American Heritage Day.
• Full private healthcare package, including coverage for partners and children.
• Dental & Vision Insurance.
• Life & Disability Insurance.
• 24/7 access to free counseling via our Employee Assistance Program.
• 3% matched 401k contributions.
• Generous maternity and paternity leave: 26 weeks paid maternity leave, 8 weeks paid paternity leave.
• All permanent employees are granted share options upon employment.

Salary: $50,000 - $70,000 (depending on skills and experience).