Principal Product Manager

Job Title: Principal Product Manager

Location-Type: Hybrid 4x per week in Atlanta

Start Date Is: ASAP

Duration: Direct Hire

Compensation Range: $160-180k

Job Description:
The Principal Product Manager a is a single-threaded owner of a defined customer outcome accountable for moving a specific metric that matters to the business, and personally responsible for the quality of the product decisions that get it there. This role sits at the center of company's shift toward a product-led operating model, where Product defines the vision, sets the roadmap, and is measured by results.


A GTF Principal PM owns a problem space, not a feature list. They work backwards from the customer starting with a clear problem statement and a measurable outcome before proposing any solution. They serve as the product partner to their brand and commercial stakeholders, influence across engineering, design, and analytics, and bring new opportunities to the business backed by evidence and financial framing. They are outcome owners.


As organization evolves under new executive leadership and builds a modern product
organization, this role is a foundational piece of our growth strategy. The right candidate sees an organization in motion as an opportunity, not an obstacle.

Day-to-Day Responsibilities:

• Own a specific customer outcome and associated KPI (conversion, engagement, revenue, retention)

• Define product strategy using customer research, behavioral data, and competitive insights

• Build and manage a multi-quarter product roadmap with clear prioritization

• Translate strategy into user stories, requirements, and acceptance criteria

• Partner cross-functionally with engineering, design, analytics, and business stakeholders

• Lead iterative product delivery with a focus on experimentation and learning

• Identify new product opportunities and revenue-driving initiatives

• Define success metrics and evaluate post-launch performance

• Communicate product vision and progress to senior stakeholders

Requirements:

• Must-Haves:

  • 6 years of Product Management or equivalent experience

  • Proven ownership of customer-facing product metrics and outcomes

  • Experience with consumer digital products (mobile, web, ecommerce, or similar)

  • Strong analytical skills with data-driven decision-making experience

  • Agile experience writing user stories and managing iterative delivery

  • Experience influencing cross-functional teams without direct authority

  • Strong written and verbal communication skills

• Nice-to-Haves:

  • Experience with working-backwards methodologies (PR/FAQ or similar)

  • Background in experimentation and A/B testing frameworks

  • Experience presenting to senior leadership or executives

  • Exposure to loyalty platforms, subscriptions, or digital engagement products