Marketing Manager, Product & Campaign

Summary

The Product & Campaign Marketing Manager is a hybrid role that bridges strategic product positioning with tactical campaign execution. This individual will own go-to-market (GTM) strategy for our B2B product portfolio while also leading multi-channel campaigns that drive awareness, engagement, and pipeline. The ideal candidate is equal parts storyteller, strategist, and executor—able to translate product value into compelling messaging and deliver it through high-performing campaigns. Just as important, this person excels at building strong relationships with product and sales leaders to ensure alignment, insight-sharing, and mutual success.

Key Responsibilities

Product Marketing

· Develop and refine product positioning, messaging, and competitive differentiation.

· Lead the rollout of product updates and launches, including internal enablement and external communications.

· Create buyer personas and value-based content that resonates with target audiences.

· Collaborate with Product, Sales, and Customer Success to gather insights and inform GTM strategy.

· Conduct market and competitive analysis to shape messaging and roadmap alignment.

Campaign Management

· Plan and execute integrated marketing campaigns across channels including—but not limited to—email, paid media, webinars, ABM, and social.

· Coordinate campaign calendars, timelines, and budgets in partnership with the broader marketing team, ensuring alignment across content, digital, and operations functions.

· Partner with content creators to deliver best-in-industry campaign materials.

· Work closely with the digital marketing team to develop audience segmentation and personalization strategies, using insights generated by this role to guide execution.

· Collaborate with BDRs and AEs to ensure sales motions are aligned, impactful, and well-supported.

· Track and report on campaign performance.

Cross-Functional Collaboration

· Educate internal teams on product value propositions and campaign goals.

· Ensure consistent messaging across all touchpoints and channels.

· Work closely with the VP of Marketing to align campaign strategy with business objectives.

Qualifications

· 7+ years in B2B marketing, with at least 2 years in product marketing and/or campaign management.

· Proven success in launching products and running pipeline-generating campaigns.

· Strong understanding of the B2B buyer journey, preferably in SaaS or tech.

· Basic understanding of marketing automation platforms (e.g., Marketo).

· Proficiency with analytics platforms and a data-driven approach to decision-making.

· Excellent communication, project management, and stakeholder alignment skills.

EEO INFORMATION AND WORKING CONDITIONS

The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of the job. PRGX will make all employment decisions without regard to race, color, national origin, citizenship status, sex, pregnancy, religion, age (age 40 and over), disability, service in the uniformed services, genetic information, or any other classification protected by federal, state, or local law. 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities. The employee is occasionally required to remain stationary; move; lift and/or move up to 15 pounds. The employee must regularly sit; use hands to finger, handle, or feel; reach with hands and arms; communicate. Specific vision abilities required by this job include close vision.