Performance Marketing Coordinator
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General Purpose:
At SCUF Gaming, we're on the hunt for a dynamic, data-driven Performance Marketing Coordinator to join our energetic marketing team. With a focus on metrics and optimization, this role is crucial for supporting and elevating our efforts across paid media, SEO, email/SMS campaigns, and strategic marketing planning. The ideal candidate will be a tactical thinker with a knack for numbers, bringing an analytical mindset to every campaign. We value creativity, adaptability, and a keen understanding of the gaming community to propel our brand to new heights.
Position Summary, Responsibilities, and Expectations:
- Spearhead SEO initiatives and create compelling written content that resonates with the gaming audience and adheres to brand voice.
- Collaborate with influencer, social & email teams to source gaming content & find content that can be used in paid media, website & email.
- Assist in the optimization of paid media campaigns in Google Ads, Meta, TikTok & YouTube.
- Tasked with the creation & quality assurance of email content, ensuring each campaign is effective, engaging, and flawlessly executed to meet performance standards.
- Regularly report on and analyze performance data to inform and optimize ongoing and future marketing strategies.
- Work closely with the creative, product, and dev teams to ensure cohesive messaging and brand representation across all digital channels.
- Keep abreast of the latest digital marketing trends and the gaming industry landscape to inform and improve marketing efforts.
Essential Skills and Experience:
- 1-3 years of experience in digital marketing, preferably within the gaming industry or a related field.
- Strong analytical mindset with proficiency in leveraging data to make informed marketing decisions.
- Experience with written content creation, with the ability to produce engaging material that aligns with both SEO best practices and brand identity.
- Excellent communication skills, both written and verbal, with the capacity to collaborate effectively across teams.
- A bachelor's degree in Marketing, Business, or a related field is preferred.
- Familiarity with Google Analytics, Microsoft Excel, Microsoft Powerpoint (or Apple Keynote)
- Data-driven with a strong analytic background
- Detail-oriented with strong organizational & project management skills
- Ability to work on multiple projects in a fast-paced, ever-changing environment
SCUF Gaming leads the market for performance controllers and accessories, having pioneered innovative gaming features that help casual gamers play at their best and are a key ingredient to the success of countless esports professionals. SCUF Gaming provides superior accessories and customized gaming controllers for console and PC that offer a number of features custom built to increase hand use and improve gameplay. Headquartered in Duluth, GA, SCUF Gaming is a strong enthusiast gaming brand with an expansive IP portfolio and deep partnerships within the esports space.
In December 2019, SCUF Gaming merged with CORSAIR, and remains a separate brand within CORSAIR - a world leader in providing high-performance PC peripherals and components to gamers, enthusiasts, and esports athletes.
BENEFITS:
- Comprehensive medical, dental, and vision benefits
- 401K Plan
- Tuition Assistance
- Bonus
- Employee Discount Purchase Program
- Paid Parental Leave
- Employee Stock Purchase Program
- Generous paid time off and holidays
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