Content and Brand Specialist
Job Description
Job Description
We are seeking a skilled Content Marketing Manager to lead the development and execution of high-quality, patient-friendly content across digital platforms. This role combines content strategy, SEO optimization, and partnerships.
- Manage production of engaging, health-literate content for websites, blogs, and digital channels.
- Coordinate freelance writers and oversee workflow from brief → draft → review → publication.
- Ensure accuracy and compliance through clinician review processes.
- Collaborate with design and web teams to optimize content for visual appeal and conversion.
- Maintain editorial calendar and track KPIs such as traffic, leads, and search rankings.anagement to enhance patient education and engagement.
- Organize content review panels with advocacy partners and subject matter experts.
- Secure co-branded distribution opportunities via partner newsletters, social media, and websites.
- 2–4 years of experience in healthcare, pharmaceutical, or OTC marketing communications.
- Strong understanding of patient education and digital content best practices.
- Experience managing health-literate content production.
- Familiarity with SEO tools (Google Analytics, SEMrush, Looker Studio, etc.).
- Excellent communication, project management, and relationship-building skills.
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