Fitness Director/ General Manager

Job Description

Job Description

Benefits:

• Competitive salary
• Flexible schedule
• Free uniforms
• Paid time off

Workout Anytime is searching for a high-energy, sales-driven Fitness Director / General Manager who is passionate about fitness, personal training, and helping people change their lives through health and wellness.

This is not just a management position we are looking for a leader who understands how to build a fitness culture, drive personal training revenue, coach a team, and create an exceptional member experience. The ideal candidate must hold a nationally recognized personal training certification and have a proven history of personal training sales success.

Our Fitness Director / GM will lead by example, build relationships with members, coach staff development, and help members find the best solutions to support their fitness journey.

Benefits & Compensation

• Competitive base salary plus commissions on memberships and personal training sales
• Performance bonuses and incentive programs for exceeding revenue and retention goals
• Paid time off and benefits
• Complimentary gym membership and employee discounts
• Discounts on supplements, apparel, and wellness services
• Ongoing education and professional development opportunities
• Discounted certification renewals and continuing education support
• Recognition programs celebrating performance and leadership
• Career growth opportunities into multi-club management and senior leadership positions

Responsibilities

• Drive overall club performance in memberships, personal training sales, retention, and revenue growth
• Lead and develop a high-performing fitness and sales team
• Conduct fitness consultations, success sessions, and personal training sales presentations
• Use solution-selling techniques to connect members with the best services and wellness amenities for their goals
• Build relationships with members and create a welcoming, motivating environment
• Train and coach staff on membership sales, referrals, lead generation, and personal training conversions
• Maintain accountability around club operations, cleanliness, and member experience
• Thrive in a fast-paced environment while balancing multiple priorities and responsibilities
• Meet and exceed challenging monthly sales and production goals
• Create a positive team culture focused on health, accountability, and growth

Qualifications

• Nationally recognized Personal Training Certification required
• Proven history of successful personal training sales
• Previous fitness management or leadership experience preferred
• Strong understanding of sales, lead management, and member retention
• Passionate about health, wellness, fitness, and helping others succeed
• Competitive, results-driven, and self-motivated
• Excellent communication and leadership skills
• Ability to mentor, coach, and inspire a team
• Comfortable working in a fast-paced, goal-oriented environment