Digital Performance Specialist

Job Description

Job Description

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance

DIGITAL PERFORMANCE SPECIALIST

WHAT A DIFFERENCE
At Primrose, our mission - to forge a path that leads to a brighter future for all children - is why we do what we do each day. Primrose provides a life-changing early learning experience for children and their families. We believe who children become is as important as what they know.

We believe who YOU are is as important as what you know. We make every effort to ensure everyone feels they belong in our Primrose community. Our commitment to Belongingness means we seek similarities and respect differences in our unique backgrounds, life experiences and perspectives.

WHAT YOU WILL DO
As the Digital Performance Specialist, you will help execute digital marketing strategies that strengthen Primrose Schools' online presence, support parent enrollment, and generate qualified franchise development leads. Serving as a key member of the Digital Performance team, you will optimize local digital channels, support franchise schools, and help ensure the effectiveness of digital marketing initiatives across the Primrose system. This role is ideal for someone who is analytical, service-oriented, naturally curious, and passionate about helping others succeed through digital marketing best practices. This is a full-time role.

• Execute digital performance initiatives that support parent enrollment and franchise development goals
• Manage and optimize local business listings across the Primrose system to improve visibility, traffic, and lead generation
• Support brand-level review generation efforts and assist schools with review responses, escalations, and reputation management best practices
• Support the successful launch of new schools by establishing digital channels, including business listings and local search presence
• Serve as Tier 1 support for digital marketing requests, resolving common issues and escalating more complex needs as appropriate
• Monitor local SEO and GEO performance, identify trends and opportunities, and share insights with team members to support optimization efforts
• Support website enhancements, testing initiatives, and other digital optimization activities in partnership with internal teams and agency partners
• Develop and maintain training resources, guides, and learning materials that support digital marketing best practices across the system
• Compile and organize performance data to support reporting, decision-making, and strategy development

WHO WE ARE LOOKING FOR

• Bachelor's degree preferred
• 2-4 years of experience in digital marketing
• Experience using Google Analytics, WordPress, and other digital performance and reporting tools
• Experience with Google Business Profile, Yext, SEMrush, Optimizely, FullStory, Mailchimp, or similar platforms preferred
• Working knowledge of SEO principles and local search optimization
• Basic understanding of HTML and CSS
• Strong analytical, organizational, and problem-solving skills
• Ability to build effective relationships and collaborate across teams
• Strong written and verbal communication skills
• Demonstrates initiative, curiosity, and a continuous learning mindset
• Franchise or multi-location business experience preferred
  WHAT YOU WILL GET
• Commission or bonuses based on personal and company performance
• 50% tuition reimbursement for up to three children and/or one grandchild at any Primrose School
• Full-time team members are eligible for health, dental and vision insurance
• 401k with company matching up to 3.5% and company provided life insurance
• Employee Assistance Program

Flexible work from home options available.