Brand Manager
- Review and analyze performance, market and industry data to support new brand initiatives, and project storytelling.
- Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
- Partner with cross-functional teams to execute product initiatives across the brand.
- Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
- Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.
- Bachelor’s or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
- 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.
- Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.
- Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
- Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
- Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
- Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
- Demonstrated ability to develop consumer understanding based on research and existing trends.
- Demonstrated creative problem solving.
- The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
- No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
- If you require reasonable accommodation during the application process, please click here.
- IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
- If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
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