Brand Manager

IHG Hotels & Resorts
Atlanta, GA
As Brand Manager for Atwell Suites, you will help bring this emerging brand to life across a growing portfolio. In this role, you will support the implementation of the brand’s strategic plan, drive the delivery of key brand design and guest experience initiatives, and act as a key connector between cross-functional teams such as architecture and design, food & beverages, operations, procurement, marketing, development, and training. Your efforts will directly influence initiatives at the hotel level while also helping shape the future of the Atwell Suites brand. This is a highly collaborative, high volume and fast-paced role ideal for someone with proven branding, analytical, hospitality, and innovation experience.

Your day to day   

  • Review and analyze performance, market and industry data to support new brand initiatives, and project storytelling.
  • Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives.
  • Partner with cross-functional teams to execute product initiatives across the brand.
  • Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc.
  • Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.

What We Need From You   

  • Bachelor’s or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience.
  • 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus. 
  • Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation. 
  • Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
  • Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams.
  • Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
  • Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics).
  • Demonstrated ability to develop consumer understanding based on research and existing trends.
  • Demonstrated creative problem solving.

Location - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.   

The salary range for this role is $58,844 to $110,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee.

Don't quite meet every single requirement, but still believe you'd be a great fit for the job? We'll never know unless you hit the 'Apply' button. Start your journey with us today.

Important information :

  • The salary range listed is the lowest to highest pay scale we, in good faith, believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors, including relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.
  • No amount of pay is considered to be wages or compensation until it is earned, vested, and determinable. The amount and availability of any bonus, commission, or other form of compensation allocable to a particular employee remain in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law.
  • If you require reasonable accommodation during the application process, please click here.
  • IHG does not accept applications, inquiries, or unsolicited CVs/resumes from staffing or recruiting agencies. Please click here for our agency policy.
  • If you are a resident of or applying to a job opening in the State of Washington, please click here to read about applicable benefits.
Posted 2025-09-24

Recommended Jobs

Custodial Services Worker - Brenau University Custodial

Aramark
Gainesville, GA

Are you self-motivated and proud of the work you do? Here at Aramark, we take pride in our level of service and safety we provide!   Cleanliness is a necessity of every business. As a Custodial S…

View Details
Posted 2025-09-21

Senior Geotechnical Engineer (Transportation)

NOVA Engineering and Environmental, LLC
Kennesaw, GA

Job Description Job Description Established in 1996, NOVA was originally founded to provide Environmental Consulting, Geotechnical Engineering, and Construction Materials Testing and Inspection s…

View Details
Posted 2025-08-23

Physical Therapist

Encompass Health
Atlanta, GA

Job Description Job Description Full Time and PRN Physical Therapist Career Opportunity Excellent PRN Rates Join a Team That Puts Your Passion for Care First Are you seeking a fulfilling…

View Details
Posted 2025-07-28

Nursing Students Needed - Same Day Pay Available (3)

Right at Home Peachtree City
Peachtree City, GA

Job Description Job Description If you are a college nursing student looking to apply to a nursing program or looking to gain experience in the medical field as well as any already nursing studen…

View Details
Posted 2025-07-27

Automotive Technician

Grand Automotive Group
Kennesaw, GA

Job Description Job Description Our car dealership team is rapidly expanding, and we are currently looking for a new automotive technician to join our service center. The ideal candidate will be …

View Details
Posted 2025-08-06

Family Medicine in North Atlanta, GA - $45K Sign-On & $250K Base Salary

Enterprise Medical Recruiting
Georgia

A sizeable private practice in the Atlanta, Georgia suburbs is expanding and opening a new office in Kennesaw, GA.  Practice Features Outpatient only seeing ages 4+ Primary Care group with …

View Details
Posted 2025-08-07

Data Analytics and Operations Manager

NCR
Atlanta, GA

Data Analytics and Operations Manager Location Atlanta, GA (Midtown area) : About NCR VOYIX NCR VOYIX Corporation (NYSE: VYX) is a leading global provider of digital commerce solutions for the retail,…

View Details
Posted 2025-09-25

Professional Engineer

McKenney's Inc.
Atlanta, GA

JOB SUMMARY As a McKenney’s Professional Engineer, you will work in a team environment designing and developing commercial and industrial HVAC, piping, and plumbing systems. You will interface wit…

View Details
Posted 2025-09-16

General Manager

K-1 Speed Inc
Duluth, GA

Job Description Job Description GENERAL PURPOSE OF JOB : The General Manager is responsible for ensuring that the center is run according to the required K1 standards. The General Manager also h…

View Details
Posted 2025-09-19

Experience Southern Charm as a Traveling Physical Therapist!

NurseRecruiter
Jonesboro, GA

Physical Therapist Allied job in Jonesboro, GA Experience the charm of Jonesboro, Arkansas, as a Traveling Physical Therapist with Host Healthcare. Embrace the opportunity to work in a dynamic acute …

View Details
Posted 2025-07-30