DSP Manager

The DSP Manager is responsible for managing and optimizing the demand-side platform to enhance digital advertising performance. This role involves strategic planning, campaign management, and collaboration with internal teams and external partners to drive effective advertising solutions.

**Responsibilities:**

* Create SOPs and effectively lead a team to ensure smooth operations and achieve organizational goals.
* Responsible for purchasing ad inventory through the Demand-Side Platform (DSP) to optimize campaign performance and effectively reach target audiences.
* Oversee the day-to-day operations of the DSP, ensuring optimal performance and efficiency.
* Manage the setup, execution, and optimization of advertising campaigns across various channels.
* Develop and implement data-driven strategies to maximize campaign performance and ROI.
* Monitor key performance indicators (KPIs) and make real-time adjustments to campaigns as needed.
* Analyze campaign data and performance metrics to derive actionable insights and inform future strategies.
* Use analytics tools to track audience behavior, conversion rates, and other relevant metrics.
* Manage campaign budgets effectively, ensuring cost efficiency while meeting performance goals.
* Prepare budget forecasts and reports to track spending and ROI.
* Stay updated on industry trends, new technologies, and best practices in digital advertising and programmatic buying.
* Implement innovative solutions to enhance campaign effectiveness and leverage new opportunities.

**Qualifications:**

* Bachelor’s degree in Marketing, Advertising, Business, or a related field.
* 3+ years of experience in digital marketing, programmatic advertising, or a related role, with a focus on DSP management.
* Strong knowledge of digital advertising technologies, programmatic buying, and media buying strategies
* Knowledge of Amazon DSP Campaign creation and should have Amazon DSP Certification
* Proficient in data analysis and reporting tools, with the ability to interpret complex data sets.
* Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams.
* Strong organizational skills and attention to detail, with the ability to manage multiple projects simultaneously.
* Familiarity with major DSPs (e.g., Google Marketing Platform, The Trade Desk) and digital marketing platforms.