Senior Paid Search Analyst

Reports To: Senior Director of Digital Marketing
Location: Remote or Hybrid (U.S.-based)
Type: Full-Time

What we're looking for: We're looking for a highly skilled, data-driven Senior Paid Search Analyst to own end-to-end paid media execution across a portfolio of U.S. markets. This role is hands-on (no people management) and requires someone who thrives in a fast-paced, high-accountability environment. You'll build scalable, repeatable systems, optimize performance across multiple channels, and drive measurable ROI.

Key channels include:

• Google Ads (Search, Performance Max, Demand Gen, Display/Retargeting)

• Microsoft/Bing Ads (Search, DSA, MSAN)

• Google Local Services Ads (LSAs)

• Meta (Facebook/Instagram)

If you love being measured, moving fast, and beating goals-this role is for you.

Key Responsibilities:

Market Ownership & Planning

• Develop and execute full-funnel paid media strategies across assigned DMAs/regions.

• Design scalable, geo-based account structures with consistent naming conventions, shared assets, and templates.

• Manage budgets and pacing; reallocate spend across markets/channels to maximize ROI.

Campaign Execution

Google Ads

• Top Funnel: YouTube and Demand Gen for remarketing pool growth.

• Mid Funnel: Performance Max optimized for incremental, high-quality volume.

• Bottom Funnel: Search (brand & non-brand), DSA, call ads, and Display remarketing for conversions.

Meta (Facebook/Instagram)

• TOF: Awareness, Reach, Video, Reels, and Traffic (LPV/ViewContent).

• MOF: Engagement campaigns and nurture-focused traffic.

• BOF: Lead gen and website conversions, with Instant Form testing.

• Infrastructure: CAPI with pixel/AEM setup, structured retargeting, lookalikes, and Advantage+ campaigns.

Microsoft/Bing Ads

• Mirror Google structure (RSA/DSA, negatives, call ads).

• Use MSAN for top-funnel reach.

• Maintain UET tagging, conversion goals, and smart bidding strategies.

Local Services Ads (LSAs)

• Manage LSAs with inbound phone calls as the primary KPI.

• Optimize for lead quality, dispute workflows, and ROI through call analysis.

Optimization & Bidding

• Daily hands-on optimizations: query mapping, ad testing, audience layering, budget pacing.

• Advanced Smart Bidding (tCPA/tROAS), including portfolio management, seasonality adjustments, and structured experiments.

• Implement disciplined change management to avoid regressions during re-learning phases.

Data, Measurement & Reporting

• Own tracking integrity (GTM, GA4, UTMs, conversion/event setup).

• Apply advanced conversion tactics (Customer Match, enhanced conversions, offline imports, value rules, attribution models).

• Build Google Ads Custom Reports and GA4 Explorations; interpret Tableau dashboards; deliver concise weekly insights.

Playbooks & Project Management

• Partner with leadership to create playbooks, reporting standards, and lightweight systems.

• Support agency insourcing with documentation and smooth transitions.

• Manage multiple markets as structured mini-projects with clear priorities and timelines.

AI-Enhanced Workflow

• Leverage AI for keyword clustering, ad asset iteration, anomaly detection, and budget optimization.

• (Nice to have) Experience applying AI/quantitative methods to media mix modeling and portfolio optimization.

Education:

• Bachelor's degree in Marketing, Business, Communications, or a related field required; equivalent professional experience will also be considered. Advanced certifications in digital marketing (e.g., Google Ads, HubSpot) are preferred.

Qualifications and Requirements:

• 5-8+ years of hands-on paid media experience, with deep expertise in Google Search and multi-market execution.

• Proven results across Google Ads, Microsoft/Bing, LSAs, and Meta-covering both lead gen and varied spend levels.

• Strong Smart Bidding expertise (tCPA and tROAS), with disciplined change management.

• Highly analytical: able to diagnose performance trends and translate data into actionable insights.

• Proficiency with GA4, GTM, UTMs, and data governance best practices.

• Experience building Google Ads Custom Reports; Tableau (user-level) and advanced Excel/Sheets skills.

• Track record of building documentation, playbooks, and supporting agency insourcing.

• Comfortable in a fast-paced, metrics-driven environment.

• Nice to have: Experience in the home services category.

Personal Attributes:

• Self-Starter: Capable of taking initiative, managing tasks independently, and driving projects to completion without close supervision.
• Analytical Thinker: Strong at using data and analytics to inform decision-making and improve marketing performance.
• Problem Solver: Ability to troubleshoot issues and find solutions in dynamic, fast-paced situations.
• Adaptable: Comfortable working in a fast-paced industry with the ability to quickly adapt to changes in digital trends.
• Continuous Learner: Passionate about staying current with the latest trends, tools, and best practices in digital marketing.

Benefits and Perks We Offer...

• Premium 401k Investment Plan with a dollar for dollar 3% match
• Medical Insurance with several plan options including a Health Savings Account
• Prescription Drug Coverage
• Dental Insurance
• Vision Insurance
• Life Insurance and AD&D
• Short-term & Long-term Disability
• Ancillary Insurance for Accident, Critical Illness, Long-term dependent care, and more...
• Paid Holidays
• Vacation time that grows with years of service
• Sick time
• An employee discount purchasing program

About 50Floor...

For over 10 years, 50Floor has been on a mission to provide quality flooring at affordable prices by providing customers with a convenient and enjoyable in-home shopping experience.

Since the beginning, we have been lucky to have countless dedicated employees, Sales Representatives, and installation experts who have made 50Floor the company we are today.

We strive to exceed each customer's expectations by offering a unique buying experience and superior service through final installation and beyond. Whether a homeowner is looking for a classic style or the latest flooring trends, they can count on our knowledgeable, well-trained staff to provide a comfortable and professional purchasing experience.

We believe that exceptional flooring inspires, connects, and defines the most important space in our customers' lives - their homes. At 50Floor, we create spaces that bring families together at an affordable price. Based in Atlanta, Georgia, 50Floor serves customers out of our branch offices in multiple states and locations across the US. Our growth and achievements can be traced back to a single common denominator - The desire to be the best. We invite you to join our growing team today and become part of the 50Floor family.

See our website at 50Floor.com