Paid Digital Senior Marketing Manager (US Remote)

At First Advantage (Nasdaq: FA), people are at the heart of everything we do. From our customers and partners to our greatest advantage — our team members. Operating with empathy and compassion, First Advantage fosters a global inclusive workforce devoted to the diverse voices that make up our talent and products. Our team members empower each other to be their authentic selves and treat all with respect, integrity, and fairness.

Say hello to a rewarding career, and come join a leading provider of mission-critical background screening solutions to some of the most recognized Fortune 100 and Global 500 brands.

The Paid Digital Senior Marketing Manager is a strategic, performance-driven leader responsible for owning and scaling highly complex paid digital programs, with a primary focus on Search Engine Marketing (SEM) and Google Ads across multiple regions, products, and buyer segments.

This role reports into the director of growth and digital and partners closely with agency teams, brand and content, marketing operations, sales, revenue operations, and product marketing to design, optimize, and scale full-funnel paid digital strategies that drive qualified pipeline and closed-won revenue, not just leads.

The ideal candidate brings a rare combination of hands-on Google Ads expertise, advanced agency management experience, and strong business acumen to translate media performance into measurable revenue outcomes.

What You'll Do:

• Own the global SEM strategy across Google Ads (Search, Display, YouTube, Performance Max, Demand Gen), supporting enterprise and mid-market growth initiatives
• Design and optimize full-funnel paid digital programs aligned to awareness, consideration, conversion, and revenue acceleration
• Develop keyword, audience, and bidding strategies that balance brand protection, non-brand growth, competitive campaigns, and pipeline efficiency
• Partner with copywriters and product marketing to translate value propositions, vertical solutions, and use cases into high-performing paid search and digital messaging
• Continuously test and scale AI-driven bidding, audience signals, landing page alignment, and conversion optimization strategies
• Lead and manage highly complex Google Ads accounts with large monthly budgets, multiple product lines, regions, and conversion paths
• Act as the strategic owner and internal authority for SEM, ensuring agency recommendations align with business goals and revenue targets
• Hold agencies accountable for: Performance against pipeline and ROI targets, advanced account structure and hygiene, ongoing testing roadmaps and optimization plans, translate business priorities into clear agency briefs, quarterly plans, and performance reviews, evaluate agency performance, recommend optimizations, and influence roadmap decisions
• Own paid digital contribution to marketing-sourced and influenced pipeline and closed-won deals
• Partner with Marketing Ops, Revenue Ops, and Sales to: Align paid digital conversion points with MQL, SQL, and opportunity stages, Optimize lead quality, speed-to-lead, and downstream conversion rates
• Analyze performance beyond CPL to metrics such as: Pipeline per dollar spent, cost per opportunity, win rates and sales cycle impact, build and communicate clear performance narratives for executive stakeholders
• Partner with Marketing Ops to ensure: Accurate conversion tracking across HubSpot, Salesforce, and Google Ads, Alignment on attribution models and funnel definitions
• Leverage data to identify: High-intent keyword and audience opportunities, funnel drop-offs and conversion friction, drive landing page and CRO improvements in collaboration with web and CRO teams
• Serve as a trusted advisor to internal stakeholders on paid digital strategy and performance
• Collaborate with: Product Marketing on launches and positioning, sales and LDR teams on feedback loops and lead quality, regional marketing teams on localized execution

What You Will Need to be Successful:

• 8+ years of experience in digital marketing, with deep specialization in Google Ads and paid search
• Proven experience managing large-scale, complex SEM accounts, ideally in B2B services and B2C environments
• Strong background in agency management, including performance accountability and strategic leadership
• Demonstrated success driving pipeline and revenue outcomes, not just lead volume
• Advanced knowledge of: Google Ads (Search, Display, YouTube, PMax)
• Keyword strategy, audience targeting, bidding strategies, and AI-driven optimization
• Experience working within HubSpot and Salesforce environments
• Strong analytical and storytelling skills, able to translate data into business insights

What You May Need to be Successful:

• Experience marketing to enterprise and mid-market buyers
• Familiarity with ABM platform – Demanbase
• Experience in global or multi-region digital programs
• Exposure to CRO, landing page testing, and multi-touch attribution
• Prior experience in background screening, HR tech, fintech, or compliance-driven industries

Why First Advantage is Your Next Big Career Move:
First Advantage is going through a technology transformation! We are looking for experts who are excited to work with advanced technologies and provide best-in-class user experience, drive the development and deployment of scalable solutions, and smoothly guide our agile teams and customers through meaningful changes as we continue to expand our impact.
Additional benefits offered to our eligible people include:

• Ability to work remotely with occasional business travel.
• Medical, Vision, Dental, and supplementary benefit plans
• 401k with an employer match, and an Employee Stock Purchase Plan (ESPP)
• Competitive and flexible Paid Time Off (PTO) and 9 paid company holidays
• Access to tech and growth opportunities, and leaders who want you to succeed!

What Are You Waiting For? Apply Today!
You have learned a little about us today – we want to learn about you! If you think this position and our company are a great fit for your areas of interest and expertise, tell us about you by applying now!

The salary range for this position is approximately $110,000-125,000 base annually. This range reflects our good faith estimate to pay fairly as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate’s experience, industry knowledge, technical and communication skills, and other factors that may prove relevant during the interview process.

United States Equal Opportunity Employment:

First Advantage is proud to be a global leader in removing barriers and supporting our community members to ensure the changing demographics of the workforce are reflected in our hiring and employment practices. We value all of our candidates, employees, and clients, and place great emphasis on hiring and supporting qualified individuals in each role. We are an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other area protected by applicable law.