Digital Marketing Director
- Strategy Development: Develop and implement digital marketing strategies that align with the residential business strategies.
- Team Leadership: Lead and grow the digital marketing team. Provide structure, process, and standards for these teams to ensure success
- Campaign Management: In conjunction with Brand teams, oversee the planning, execution, and optimization of digital marketing campaigns, including SEO/SEM, AI search, email marketing, social media, and paid digital advertising.
- Marketing Automation: Lead development of structured marketing automation program focusing on lead generation and nurturing across the consumer journey in support of our retail customers
- Analytics and Reporting: Define KPIs and analyze performance metrics to measure the success of digital marketing efforts to make data-informed decisions. Create proper dashboarding and cadence for stakeholder reporting.
- Stakeholder Management: Create strong relationships with stakeholders including brand leadership, marketing, IT, product teams, and sales to create a digital center of excellence as a trusted business partner
- Budget Management: Manage digital marketing budget, ensuring efficient allocation of resources to maximize ROI.
- Content Strategy: Develop and oversee content strategies that support digital marketing objectives including brand sites and syndication of content to key retail customers
- Innovation: Stay current with industry trends and emerging technologies and incorporate these into the digital marketing strategy as appropriate.
- Brand Management: Ensure consistency in brand messaging across all digital channels.
- Compliance: Ensure all digital marketing activities comply with relevant regulations and standards.
- Partnerships: Establish and maintain relationships with external partners, agencies, and vendors to enhance digital marketing initiatives. Qualifications and Skills
- Education: Bachelor's degree in Marketing, Business Administration, or a related field. A Master's degree is preferred.
- Experience: 10+ years of experience in digital marketing, with at least 5 years in a leadership role.
- Technical Skills: Proficient in digital marketing tools and platforms, including GA4, SalesForce Marketing Cloud, SEO tools, and social media advertising.
- Analytical Skills: Strong analytical skills with the ability to interpret data and make informed decisions. Demonstrated ability to lead and collaborate with cross-functional teams, including a strong focus on prioritization of projects that deliver the highest impact for the business
- Excellent communication and interpersonal skills; strong presentation skills
- Strong budget management
- Must be action orientated and responsive in a very fast paced environment
- Must display these critical competencies to be successful in this role: demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others
- Must exhibit these leadership qualities: propensity to lead, learning agility, and have a passion for results
- Establish Strategic Direction
- Sell the Vision
- Drive Execution
- Demonstrate Inclusive Leadership
- Build Strategic Partnerships
Recommended Jobs
Join the Heart of Atlanta: Travel Nurse Adventure
Registered Nurse - Cardiovascular Operating Room - Travel - (Cardiac - OR - CVOR RN) Join an exciting travel nursing opportunity as a Registered Nurse in the Cardiovascular Operating Room at Emory Un…
Court Monitor
Court Monitor Location Buford, GA : Court Monitor - Get Paid to Have Fun! Looking for your first-ever job? Want to make some spending money? If you're outgoing, full of energy, and love trampolines…
Haul Truck Driver
Now Hiring: Dump Truck Drivers – Cartersville, Ga Pay: $20–$25/hour Shift: 4 days on / 4 days off | 10–12 hour shifts (7:00 AM – 5:30 PM) Location: Cartersville, GA Job Type: Contract-to-H…
Insurance Account Representative - State Farm Agent Team Member
Job Description Job Description Benefits: ~$200 Monthly Benefit ~ Bonus based on performance ~ Competitive salary ~ Opportunity for advancement ~ Paid time off ~ Profit sharing ~ Tr…
Virtual School Psychologist - Canton, OH Educational Network
Job Description Job Description Bachelor's or Master's degree in School Psychology, active School Psychologist license and minimum 1+ years School Psychologist experience required. Applicants who…
Real Estate Executive Assistant
Job Description Job Description The Executive Assistant will work directly with the CEO of a high-performing real estate business based in North Georgia. This role is ideal for a highly organized…
BAKER (FULL TIME)
We are hiring immediately for full time BAKER positions. Location: SCAD Hive - 231 West Boundary Street, Savannah, Georgia 31401. Note: online applications accepted only. Schedule: Full ti…
Plumbing Service Tech
Job Description Job Description Plumbing Service Technician , you will diagnose and repair residential and commercial plumbing systems and lead customers to informed and confident buying decisio…
Sr. Program Manager | Alpharetta, GA - Onsite role | Contract W2 only
Role: Program Manager Location: Alpharetta, GA Onsite role Type: Contract W2 Experience: 15 Years Job Summary: The purpose of the Program Manager role is to deliver prog…