Global Digital Hub Leader

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

The Global Head of Digital Hub is a high-impact leadership role focused on accelerating sales velocity, volume and yield by managing healthy pipeline generation, deal conversion, and revenue growth through SAP’s Digital Engagement Model. This leader owns the execution of global digital demand sales supporting services and orchestrates regional Digital Hub performance to drive measurable sales outcomes.

Partnering closely with sales and go-to-market teams, this role ensures digital channels, tools, and teams are aligned to support every stage of the customer buying journey—from lead to close. Operating across a matrixed structure, the leader drives consistency in execution, speed in scaling successful motions, and accountability for revenue impact.

With a segment-agnostic approach, this role ensures digital sales strategies are applied across industries and geographies, driving pipeline velocity and maximizing territory coverage. By empowering global teams to innovate and think commercially, the leader transforms how SAP reaches, engages, and converts customers—fusing technology, data, and human interaction to win more, faster.

Key Responsibilities:

Global Digital Hub Leadership:

• Lead global digital strategy to drive pipeline, revenue outcomes, and scalable customer engagement across Enterprise, Corporate, and Partner segments. Ensure regional hubs deliver consistent, digital-first experiences aligned to sales goals.
• Champion a flexible, segment-agnostic model that enables innovation across regions, supports diverse customer needs, and unifies digital execution.
• Act as a strategic advisor —guiding digital refinement based on evolving sales priorities, customer feedback, and frontline needs to improve deal conversion.
• Co-lead long-term digital transformation as part of CS Next Level Transformation. Define priorities, set KPIs, and track performance through regular reviews and benchmarks to drive measurable sales impact.

Driving Outcomes and Results:

• Impact SAP’s sales outcomes by aligning digital initiatives to demand generation, sales support, and stakeholder satisfaction across segments.
• Ensure segment-relevant and consistent digital engagement , supporting diverse customer needs.
• Drive continuous outcomes growth using benchmarks & data insights. Guide the strategic shift to digital models, influencing roles, locations, and modalities.
• Deliver Board-level updates on the digital transformation strategy and its sales impact.
• Promote best practices in digital operations , driving innovation and scalable strategies across segments.

Matrix Team and Stakeholder Management:

• Set global direction for Digital business in partnership with Global Corporate Segment, LoB CROs & Regional Presidents.
• Own the success of regional Digital Hubs—cross-functional teams driving scalable, efficient customer coverage. Provide dotted-line leadership to regional hub heads, aligning with global strategy while allowing for market-specific adaptation.

Role Ownership, Deployment, and Standards:

• Define and implement digital roles across global hubs to align with business strategy, goals, and evolving needs. Adapt roles continuously to reflect trends in digital sales, customer engagement, and technology.
• Lead adoption of digital motions across all assigned business areas. Drive the Digital-First strategy by scaling immersive, low-touch, high-volume customer engagement models.
• Co-develop digital Partner strategy with Partner & Ecosystem Services leadership.

Building Effective Engagement Frameworks:

• Design and implement internal engagement frameworks across global and regional digital teams. Establish external engagement models that deepen partnerships with customers, stakeholders, and partners, aligning digital efforts with customer success.
• Ensure Digital GTM execution through strong coordination with Regional Digital Hub Leaders, Regional Presidents, CBOs, Customer Advisory, Services Sales, and Global CROs.

Digital Talent and Culture Development:

• Lead digital role execution to maximize impact.
• Mentor a global team , fostering innovation and inclusivity across segments.
• Inspire creative thinking to deliver bold, customer-centric solutions.

Build an Insights based business:

• Use performance data to drive improvements and scalable strategies.
• Provide senior leadership with actions based on insights that align digital performance across all segments.

What You Will Bring:

• 10+ years of leadership in sales and sales support , with a proven track record of driving revenue growth, pipeline acceleration, and customer impact across segments and industries.
• Deep expertise in digital transformation to scale high-velocity sales motions and enable sales support teams to deliver consistent, high-impact results.
• Experience leading global, cross-functional teams in matrix environments , aligning sales and support functions around common KPIs and outcomes.
• Strong background in leveraging digital tools, analytics, and automation to improve lead qualification, deal conversion, and sales efficiency.
• Exceptional communicator and team builder , able to inspire, coach, and align sales and support teams toward common goals with agility and accountability.

Key Competencies:

• Leadership and Team Development
• Segment-Agnostic Strategy and Execution
• Strategic Vision and Digital Innovation
• Best Practices and Continuous Improvement
• Customer-Centric Approach
• Data-Driven Decision Making
• Cross-Functional Collaboration
• Inspirational Leadership and Culture Building

Preferred Qualifications:

• Bachelor’s degree in Business, Marketing, Technology, or a related field.
• Experience with global software vendors and cloud-based solutions.
• Fluency in English (additional languages a plus).
• Expertise in project management, agile methodologies, and digital transformation.

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

SAP is committed to the values of Equal Employment Opportunity and provides accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: [email protected].

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability, in compliance with applicable federal, state, and local legal requirements.

Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 340400 - 578700(USD) USD. The actual amount to be offered to the successful candidate will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits .

Requisition ID: 426790 | Work Area:Presales | Expected Travel: 0 - 50% | Career Status: Executive | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid