Director of Growth Marketing

Salary: Health, Dental, 3 weeks of PTO
Comp: $100K–$140K Base Salary (depending on experience) + Bonus ($140K–$180K+ total compensation)

Job Summary:

Our client is seeking a strategic and results-oriented Director of Marketing Growth to lead and scale a high-performing marketing organization within a rapidly growing fintech and financial education company. This leader will own company-wide growth strategy, revenue-driving marketing initiatives, and customer acquisition efforts across digital products, memberships, webinars, virtual events, and online education platforms. The ideal candidate is both analytical and execution-focused, with a proven ability to build scalable revenue engines, optimize conversion funnels, and lead cross-functional teams in a fast-paced, high-growth environment.

Job Responsibilities:

• Build, lead, and manage a high-performing marketing team across email marketing, funnel optimization, automation, analytics, and copywriting functions
• Develop and execute scalable growth strategies that drive revenue, customer acquisition, retention, and engagement
• Own and optimize webinar-based acquisition funnels, evergreen marketing campaigns, free-to-paid conversion flows, upsell/downsell strategies, and lifecycle marketing initiatives
• Lead the development and scaling of virtual summits and online events as customer acquisition and revenue channels
• Analyze marketing performance data, identify conversion opportunities, and implement strategies to improve ROI and funnel performance
• Oversee email marketing strategy, segmentation, automation, deliverability, and performance optimization
• Manage affiliate, partnership, and referral programs to generate qualified leads and increase brand reach
• Collaborate cross-functionally with leadership, sales, creative, and product teams to align marketing initiatives with company growth objectives
• Manage internal teams, contractors, agencies, and external partners while maintaining accountability, execution quality, and measurable business outcomes
• Ensure consistent brand voice, messaging, and creative standards across all marketing channels
• Establish performance metrics, reporting structures, and operational processes that support scalable business growth

Qualifications:

• Must have B2C experience
• 10+ years of experience in marketing, growth, or revenue-focused roles, including 4+ years in a senior leadership position
• Proven success building and scaling revenue-generating marketing engines producing $5M–$10M+ annually
• Strong experience within digital products, memberships, online education, fintech, coaching, or virtual event business models
• Expertise in webinar marketing, evergreen funnels, customer acquisition, conversion optimization, and lifecycle marketing
• Demonstrated experience developing and scaling virtual summits and affiliate marketing programs
• Deep understanding of email marketing strategy, automation, segmentation, and conversion analytics
• Strong knowledge of digital marketing channels including email, SMS, SEO, paid acquisition, webinars, and partnerships
• Highly analytical with the ability to interpret performance data and make fast, informed business decisions
• Proven ability to manage multiple stakeholders, agencies, contractors, and internal teams simultaneously
• Strong leadership, communication, and team development skills with a high-performance mindset
• Experience operating within or scaling toward a $25M+ business environment preferred

About the Company:

Our client is an innovative fintech and financial education company focused on empowering individuals and families through accessible wealth-building education, digital learning platforms, and community-driven financial literacy programs. With a rapidly growing membership platform and national reach, the company delivers impactful educational content, virtual events, and transformational programs designed to help individuals build long-term financial success and generational wealth.