Brand Ambassador

Alcohol Brand Ambassador

Organization Name: Buffalo Rock Company

Reports to: Corporate Director of Alcohol Sales and Strategic Partnerships

Work Schedule: Flexible - Must be available on weekdays and weekends (up to 20 hours per week)

Job Type: Seasonal Part-Time (Thurs- Sun)

FLSA Status: Non-Exempt

Amount of Travel Required: 100%

Job Description

Summary/Objective

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 124 years ago. Buffalo Rock manages the best beverage portfolio in the country, which includes several beloved global and regional brands. As a Brand Ambassador, you will be the face of Buffalo Rock Company's alcoholic beverage portfolio in various marketing and promotional activities. The primary responsibility will be to engage with consumers, promote a brand's story, and encourage sales through events, tastings, and social media interactions. This role is ideal for someone who is passionate about beer and the beverage industry, and enjoys engaging with people in an energetic, fun environment.

The Alcohol Brand Ambassador will host promotional demos at bars/liquor, grocery, and convenience stores (approximately 4 hours each, which includes set up and breakdown). Ambassadors will also have the opportunity to work local events and festivals as available.

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.

Must be able to travel throughout the assigned region (Georgia Newnan, Columbus and Albany).

Must be able to work evenings and weekends when events and tastings are scheduled (typically Thursday Sunday).

Actively represent and promote the alcoholic beverage portfolio at various retailers, events, festivals, and bars to increase visibility and consumer engagement.

Always maintain a professional appearance and demeanor.

Interact with customers to create excitement and inform them about the product's features, benefits, and unique selling points.

Organize and participate in tastings, product samplings, and giveaways to increase product trials. This includes planning and coordination of the event with the customer, the Corporate Director of Alcohol Sales and Strategic Partnerships and the local franchise. Additionally, set up and break down of the event, and regular maintenance of sampling materials (table or booth set up, premiums, cups, etc.).

Track and report on the effectiveness of events and promotional campaigns, providing insights and recommendations for future initiatives. Weekly status calls, communications and coordination with the Corporate Director of Alcohol Sales and Strategic Partnerships.

Share brand-related content across social media platforms, creating organic engagement and fostering a positive image of the brand.

Provide feedback to the brand's marketing and sales teams on consumer preferences, market trends, and competitor activity.

Assist in promoting sales through various partnerships with bars, restaurants, and retail outlets.

Educate consumers on beer styles, brewing techniques, and the brand's history.

Present a strong enthusiasm for beer and the beverage industry, with knowledge of the local beer and beverage scene.

Competencies

Accuracy - Ability to perform work accurately and thoroughly.

Communication, Oral - Ability to communicate effectively with others using the spoken word.

Dependability Ability to behave consistently and predictably; responsible and dependable in fulfilling all the duties.

Energetic - Ability to work at a sustained pace and produce quality work.

Organized - Possessing the trait of being organized or following a systematic method of performing a task.

Outgoing Personality and Excellent Communication Skills: Ability to engage and educate customers, build relationships, and represent the brand professionally. Must be comfortable interacting with the public and enthusiastic about representing the brand portfolio.

Safety Awareness - Ability to identify and correct conditions that affect employee safety.

Social Media Savvy: Experience in using social media platforms to promote a brand and engage with consumers

Teamwork Ability to work with others toward the daily goals, participating actively, sharing responsibility and rewards.

Working Under Pressure - Ability to complete assigned tasks in stressful situations.

Other Duties and Responsibilities

Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.

Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other method provided. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.

Ensure that every reasonable precaution is taken to protect the Company from possible damages, theft, or other liabilities.

Ensure that every reasonable precaution is taken to protect the safety of employee-partners, self, customers, Buffalo Rock property, and customer property.

Honor and follow through on all business commitments.

Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."

Live Buffalo Rock's Core Values:

Committed to serving our communities.

Customer success drives our success.

Integrity matters.

Obsessed with continuous improvement.

We care for each other.

Win the day.

Supervisory Responsibilities

None

Work Environment

Mix of indoor and outdoor pending on the event or customer location. Temperature conditions will vary from extreme heat to extreme cold.

Physical Demands

Lift/Carry: C

Stand: C

Walk: C

Sit: C

Manually Manipulate: O

Grasp: O

Reach Outward: F

Reach Above Shoulder: O

Speak: C

Climb: O

Crawl: O

Squat or Kneel: O

Bend: O

10 lbs. or less: C

11-20 lbs.: C

21-50 lbs.: O

51-100 lbs.: O

Over 100 lbs.: N

Push/Pull

12 lbs. or less: C

13-25 lbs.: F

26-40 lbs.: O

41-100 lbs.: O

Required Education and Experience

Education

High School Diploma or General Education Degree (GED): Required

Some College or Continued Education: Preferred

Experience

Previous experience in brand ambassadorship, sales, or hospitality: Preferred

Beverage or foodservice experience: Preferred

Brand or marketing experience: Preferred

Computer & Media Skills

Experience in/ application of Microsoft Office 365 products including, but not limited to: Outlook, Word, Excel, PowerPoint, SharePoint, Access, etc.: Required

Experience in/application of social media platforms and scheduling programs including, but not limited to: Instagram, Facebook, TikTok, etc.: Required

Certifications & Licenses

Valid driver license in state of residence with a good driving record: Required

Transportation

Must provide your own reliable transportation for business use with required insurance coverage: Required

Other Requirements

Must be at least 21 years of age to work with alcohol.

Must have smartphone device.

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.