Digital Performance Specialist

Job Description

Job Description

We are looking for a Digital Performance Specialist to strengthen our digital marketing efforts and help expand online visibility across Atlanta, Georgia. In this permanent role, you will support enrollment-focused campaigns, improve local search presence, and contribute to lead generation initiatives for a multi-location brand. The ideal candidate brings strong analytical thinking, a collaborative approach, and a passion for using digital channels to drive measurable results.

Responsibilities:
• Drive digital marketing activities that improve brand visibility, support parent enrollment objectives, and contribute to franchise lead generation.
• Oversee and refine local business listing information across multiple locations to increase search visibility, website visits, and inbound inquiries.
• Assist with online reputation efforts by encouraging review growth, guiding response approaches, and helping resolve escalated feedback issues.
• Coordinate digital setup for newly opened locations, including business profile activation and local search readiness.
• Act as the first point of contact for routine digital marketing support requests, addressing standard needs and routing complex issues to appropriate partners.
• Track local digital performance metrics, identify patterns in results, and share actionable recommendations to improve campaign effectiveness.
• Collaborate with internal teams and external partners on website updates, testing efforts, and broader optimization projects.
• Create and maintain reference materials, guides, and training content that promote consistent digital marketing practices across the organization.
• Organize campaign and channel performance data to support reporting, planning, and strategic decision-making.• 2+ years of experience in digital marketing or a closely related field.
• Bachelor’s degree preferred.
• Familiarity with platforms such as Google Business Profile, Yext, SEMrush, Optimizely, FullStory, Mailchimp, Google Ads, and Google Analytics.
• Working knowledge of local search optimization and core digital marketing principles.
• Basic understanding of paid media, web analytics, email campaigns, or related digital channels.
• Strong analytical, organizational, and problem-solving abilities.
• Clear written and verbal communication skills with the ability to work effectively across teams.
• Experience supporting franchise, multi-location, or distributed business models is preferred.