Marketing Manager III

A client with Kforce is seeking a Marketing Manager III to join their team in Atlanta, GA. Summary: The focus of this role is to drive the growth of QuickBooks products through Outbound Marketing and Sales Innovation. The primary responsibility of the role is to design, develop, test and iterate on the Outbound Sales Marketing Strategy. The ideal candidate will be able to work with multiple stakeholders across sales and marketing teams, as well as with our segment, channel, and finance partners to deliver awesome experiences for customers and prospects. Responsibilities:

• Develop Marketing Campaigns: Develop best in class marketing campaigns that will drive awareness and consideration for our small business offerings
• Optimize existing Outbound Campaigns: Optimize engagement and conversion rates through the development of a continuous test and learn program
• Communicate and Influence Across the Organization: Influence and evangelize the lead marketing strategy across the QuickBooks ecosystem, working cross-functionally and develop highly effective relationships with partners
• Cadence Marketing: Design sales contact and email content for agents and with automation to drive sales conversion of new and existing customers
• BA//BS required with related work experience in marketing and/or sales
• 3-5 years of marketing experience leading marketing initiatives and cross-functional execution

Demonstrated high levels of ownership, responsibility, and initiative

• 1-2 years of experience in Outbound Sales Marketing and Lead Management a plus
• Team player: Proven experience and passion to facilitate relationships and collaborate across other channels and segments of the business
• Project Management: Demonstrate effective project management skills that drives execution cross-functionally
• Experience with direct sales organizations, Salesforce.com/Eloqua (or similar CRM and Marketing Automation)
• Customer-obsessed. Listens to customers, champions their success, and makes decisions that benefit the customer and the entire client portfolio, not just the Sales Marketing Channel
• Strong use of segmentation and targeting to drive awesome customer experiences

Influences across teams, consistently communicates and influences across all levels up to

• Executive to achieve results
• Excellent verbal, written, visual/presentation and interpersonal communication skills
• Experience with small businesses a plus