Credit Union Marketing Specialist

Credit Union Marketing Specialist Location Atlanta, GA (Downtown area) :

This is an individual contributor role and the incumbent must be based in Atlanta, GA.

About Us:

Coca-Cola Credit Union is a not-for-profit, member-owned financial cooperative dedicated to serving Coca-Cola employees by providing superior and digitally focused service. Founded in 1965, Coca-Cola Credit Union is a full-service financial institution serving 12,000+ members across the country. Coca-Cola CU membership provides access to highly competitive savings & loan rates, plus powerful financial services that add up to a lifetime of savings. We're experiencing exponential growth and would love to count you in!

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Coca-Cola Credit Union is seeking a highly creative and motivated Marketing Specialist to join our team. This individual will be responsible for implementing datadriven and innovative marketing strategies and assist our VP of Marketing in conceptualizing and executing marketing campaigns that aim to enhance our credit union's growth, reputation, and market share. Must be a self-starter with exceptional project management skills, and able to work in a fast-paced environment.

What You'll Do for Us:

Assist the VP of Marketing in developing, implementing, and evaluating comprehensive marketing strategies, branding and promotional campaigns. Oversee the development of creative assets for promotions, including graphics, images, videos, and copywriting. Manage social media platforms and interface with members, increasing visibility, membership engagement and overall brand awareness. Coordinate and implement various marketing projects to ensure deadlines and defined goals are met, increasing products and services per member. Organize and execute community outreach activities and events. Conduct market research to identify trends, member insights, and competitive analytics, which impact strategic initiatives and marketing strategies. Manage relationships with third-party providers and outside creative agencies for copy development, artwork, layout, and scheduling as necessary. Assist with other marketing duties and special projects as assigned.

Qualifications & Requirements:

• Educational Requirements: Bachelor's degree in Marketing, Communication, Public Relations or equivalent is required.

• Work Experience: Minimum 3 years marketing-related experience is required.

• Other: Experience within a financial institution (Credit Union or Bank) is highly desired, but not necessary. Working knowledge of Photoshop, Illustrator and/or InDesign experience highly preferred.

What We Can Do for You:

• Our vibe is member-centric: Coca-Cola Credit Union is a community-minded place that is focused on improving the well-being of our members and employees.

• Your ideas matter: Coca-Cola Credit Union employees are empowered to make decisions and choices that impact their overall work environment. We provide opportunities for development and support employees' individual career paths.

• We're pretty passionate: Coca-Cola Credit Union strives to enhance lives, fulfill dreams, and build community for employees (and their family members) of the most iconic, innovative and recognized brand in the world, The Coca-Cola Company.

Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what's possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.