Program Growth Manager
- Maintain segmentation and prioritization criteria for Core, Plus and Signature opportunities; maintain pursuit calendar and account-plan framework.
- Lead outbound prospecting, consultative outreach, owner-facing discovery, value presentations, objection navigation and service-level commitment closure.
- Build and manage pipelines in Salesforce or designated CRM; track volume, velocity and conversion rate by service tier; report pipeline health and risks.
- Leverage owner events and forums to showcase services; capture leads; build proposals, case studies, ROI models and negotiation tactics.
- Partner with RM, Sales, Business Operations, Operations and Regional Collective Leads. Ensure clean sales-to-activation-to-operations handoff.
- Translate each service level into owner value; provide structured insights on conversion drivers, blockers and acceleration opportunities; recommend offering and packaging refinements.
- Service-level adoption growth; tier migration / upgrade conversion; incremental revenue contribution
- Pipeline health: volume, velocity and conversion rate; post-activation stability; owner confidence and retention scores
Experience: 5+ years in commercial services, revenue management or hospitality sales; 3+ years client-/owner-facing consultative selling; program activation/service transitions; pipeline ownership and target attainment.
Technical Skills: CRM/pipeline tools; pricing platforms; BI dashboards and performance reporting. Competencies:
- Advanced: consultative selling, owner relationship management, pipeline discipline.
- Advanced Expert: service-level positioning, objection handling and negotiation.
- Expert: business development, conversion mindset and commercial storytelling.
- Owner-Facing Value Creation: Translate Core, Plus and Signature strategy into clear commercial and operational value.
- Pipeline and Conversion Management: Operate with urgency and measurable outcomes from prospecting through close.
- Cross-Functional Activation: Coordinate clean handoffs from sales to activation to operations.
- Feedback Loop and Continuous Improvement: Convert field insight into positioning, packaging and acceleration recommendations.
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