Commercial Marketing Specialist

Commercial Division Marketing Specialist

Location: Buckhead, GA

Pay: $75,000+

**MUST HAVE COMMERCIAL REAL ESTATE MARKETING EXPERIENCE**

Marketing Strategy & Execution:

• Coordinate and implement overall marketing initiatives for the division

• Prepare the annual marketing budget and reconcile monthly expenses

• Track and report on local marketing program performance and ROI

• Identify partnership marketing opportunities and external initiatives to leverage assets

Creative Development & Brand Management

• Collaborate with corporate marketing or third-party vendors to develop marketing materials (flyers, eblasts, virtual staging, videos, photography, social media)

• Utilize Adobe Creative Suite (InDesign, Photoshop, etc.) to create or update leasing collateral, templates, and custom designs

• Ensure brand consistency across all platforms and materials

• Manage promotional item purchases and inventory for gifts and events

Digital Marketing & Online Presence

• Manage email campaign strategy and coordinate with Corporate Digital Marketing Coordinator for execution

• Maintain accurate property inventory and content across all digital listing services (CoStar, LoopNet, etc.)

• Update and manage property pages on the company website

• Maintain and update CRM and marketing database (Salesforce/List Master)

Leasing Support & Sales Enablement

• Develop and maintain detailed familiarity with all properties and suites in the division

• Create or update leasing proposal template designs

• Develop and maintain a “Featured Property” guidebook for use in analyst presentations and property tours

• Track set-up and standards of vacant space presentation

Event Planning & Customer Engagement

• Plan and coordinate broker, customer, and office social events

• Support Property Managers in executing Customer Experience events, including marketing, communications, and on-site setup

Collaboration & Cross-Functional Coordination

• Partner with internal teams (leasing, property management, customer experience, corporate marketing) and external vendors to support communications for integrated marketing efforts and engagement initiatives

• Work closely with the Market Leader SVP and Division Accounting Manager on budget oversight (G&A, marketing, and customer experience).

• Support special projects as needed

Qualifications

Education & Experience:

• Bachelor’s degree in Marketing, Communications, Business, or related field

• 3–5 years of experience in commercial real estate marketing or a similar role involving property marketing and branding

• Experience managing marketing budgets and tracking ROI

• Event planning or corporate event coordination experience is a plus

• Proficient in Social Media marketing including LinkedIn, Instagram, etc.

• Experience working in commercial real estate (required)

Technical Skills

• Proficiency with Creative Suite publishing programs (InDesign, Photoshop and Illustrator) in addition to PowerPoint, Word, and Excel

• Familiarity with CRM systems (Salesforce/List Master preferred).

• Strong understanding of email marketing platforms and digital marketing tools

• Experience with property listing platforms (CoStar, LoopNet, etc.) a plus but not required

Marketing & Communication Skills

• Strong written and verbal communication skills

• Ability to create compelling marketing collateral and messaging

• Understanding of brand consistency and design principles

• Ability to manage social media and e-marketing strategies on LinkedIn and Instagram

Organizational & Project Management Skills

• Excellent organizational skills with the ability to manage multiple projects simultaneously.

• Strong attention to detail and accuracy

• Proven ability to meet deadlines and coordinate with multiple stakeholders.

Interpersonal & Team Collaboration

• Strong interpersonal skills and a customer-service mindset

• Versatile/flexible with ability and willingness to take on responsibilities, tasks and requests

• Ability to work independently and collaboratively in a fast-paced environment

Work Environment

This job operates in a professional office environment, as well as throughout a variety of properties. May be exposed to construction sites and various weather conditions. This role routinely uses standard office equipment such as computers, scanners, phones, and video conferencing equipment.

Physical Demands

While performing the duties of this job, the employee is regularly required to talk, hear, see, sit, walk, and stand for prolonged periods of time; use hands to finger, handle and feel; and reach with hands and arms. The employee may occasionally need to climb, balance, bend, and crouch. Must be able to inspect all areas of the properties, including roof and basement. The employee may occasionally lift, push, or pull up to 25 pounds. Ability to read, understand and to communicate information and ideas clearly in writing and orally required.

BGSF is an Equal Opportunity Employer. We are committed to providing equal opportunities for employment to all qualified people, regardless of race, color, national origin, religion, sex, age, disability status, veteran status, genetic information, or any other characteristic protected by applicable federal, state, or local law.