Event Manager (Utility Industry)

Job Description

Job Description

Objective

We are seeking a strategic, detail-oriented, and highly organized Event Manager to lead our event and tradeshow strategy while serving as a visible brand ambassador at industry gatherings. This role is ideal for someone who thrives in a fast-paced, collaborative environment and is passionate about creating exceptional experiences that elevate our brand and deliver measurable business results.

As Event Manager, you will own the end-to-end process for tradeshows and industry events—from strategy and budgeting through on-site execution and post-show analysis. You will also manage association memberships and committee engagement, ensuring our company is represented in the right forums and that industry insights are captured and shared across the organization.

The ideal candidate is a proactive self-starter with excellent communication skills, a knack for logistics, and the ability to balance strategy with execution. Experience within the utilities, energy, or infrastructure industries is highly valued, as it enables the Event Manager to effectively align event strategy with business objectives and customer engagement opportunities. If you excel at juggling multiple priorities, building cross-functional alignment, and acting as a visible ambassador for our brand, this is the role for you.

Job Summary

The Event Manager will lead the company’s event and tradeshow programs to maximize brand visibility, generate qualified leads, and strengthen relationships with customers, partners, and industry stakeholders.
This role collaborates closely with Marketing, Sales, Product, and Leadership teams to deliver seamless, high-impact events that align with organizational goals and continuously evolve how the company is represented in the marketplace.

Key Responsibilities

Strategy & Budgeting

• Develop and execute the annual event and tradeshow strategy aligned with company objectives.

• Define measurable goals (e.g., lead generation, meetings booked, pipeline impact, media coverage).

• Evaluate participation opportunities using data, research, and ROI analysis.

• Manage event budgets, vendor relationships, and contract negotiations to ensure cost efficiency.

Event Design & Execution

• Oversee booth design, layout, and brand presentation for a polished, engaging on-site presence.

• Manage logistics, including shipping, installation, dismantling, staffing, and venue compliance.

• Serve as the on-site lead for key events, troubleshooting issues and ensuring smooth delivery.

Marketing & Brand Representation

• Partner with Marketing to drive pre-event promotions, campaigns, and post-event engagement.

• Ensure all event materials, visuals, and experiences reinforce brand standards and messaging.

• Act as a visible, professional brand ambassador at all events and tradeshows.

Sales & Customer Engagement

• Partner with Sales leadership to align event goals, lead capture, and engagement strategies.

• Train booth staff on messaging, demos, and customer interaction best practices.

• Oversee lead tracking, CRM entry, and timely follow-up coordination post-event.

Reporting & Association Engagement

• Track KPIs and event ROI; prepare post-show reports and recommendations.

• Manage key industry association memberships, committees, and sponsorship benefits.

• Maintain regular communication with leadership on industry trends and committee insights.

Qualifications

• 2+ years of experience in event management, marketing coordination, or sales operations.

• Prior experience within the utilities, energy, infrastructure, or field services industries is strongly preferred.

• Strong organizational and project management skills.

• Proficiency in Microsoft Excel, CRM systems (e.g., HubSpot), and social media tools.

• Excellent written and verbal communication skills.

• Ability to balance multiple priorities and deadlines.

Preferred Skills

• Experience with marketing automation tools (e.g., HubSpot, SmartSheet).

• Familiarity with tradeshow and event management platforms.

• Analytical mindset with the ability to interpret and present data.

• Ability to quickly grasp technical and operational aspects of the utility services industry to effectively represent the company’s capabilities and brand.

• Previous experience coordinating events for engineering, field service, or industrial audiences preferred.

Success Metrics

• Achievement of defined ROI targets (leads, opportunities, cost efficiency).

• Events executed on time, within budget, and with measurable impact.

• Positive feedback from Sales, Leadership, and customers.

• Increased brand visibility and engagement in key industry events.

Additional Details

• Location: Flexible (Atlanta, GA preferred).

• Travel: Limited; required for select large-scale events.

• Reports To: Director, Marketing & Sales Support.

Compensation & Benefits

• Salary Range: Competitive, commensurate with experience.

• Bonus: 10% annual bonus potential.

• Medical, Dental, and Vision Insurance

• Paid Time Off and Holidays

• Life Insurance Options

• 401(k) with Company Contribution

• Professional Development & Training Programs

• Employee Discounts and Additional Perks

Equal Opportunity Employer

Sparus Holdings is proud to be an Equal Opportunity Employer. We value diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other legally protected status.

Disclaimer

This job description is not intended to be an exhaustive list of responsibilities. Duties and responsibilities may evolve based on business needs.