Marketing Specialist

Job Description

Job Description

Who We Are:

From Georgia. For Georgia. Since 1914 Yancey Bros. Co. has proudly served as the authorized Caterpillar equipment dealer for Georgia, providing our customers with the highest quality sales, parts and service. From Caterpillar heavy and compact construction equipment to on-highway trucks, we remain committed to learning more about our customers, offering equipment and support to keep up with their changing needs. This all starts with our greatest asset…our employees.

What You Will Be Doing:

The Marketing Specialist will serve as the primary Marketing contact for executive/corporate departments including HR, Training, Executive Offices, I.T. etc focusing on recruiting and other projects not owned by the Sales, Power Systems, Rental or Product Support Coordinators. The coordinator will manage all marketing needs of these departments by leveraging their own competencies, the resources within the Marketing Department – Data, Creative, Digital – and external agencies to execute the needs of the division(s).

Primary Responsibilities:

CORPORATE/EXECUTIVE COORDINATION

Manage marketing needs for all corporate cost centers including the Executive Office for any requests that are not managed through Sales, Product Support, Power Systems or Rental

• Corporate/Executive Projects
• Corporate Communications, Printing, Promotions
• Facility & Customer Photography/Framing
• Association Advertising
• Interior / Exterior Wayfinding Signage
• On-Hold Messaging
• Customer Photography
• Office Identifiers/Nameplates
• Facility Signage Design (Interior/Exterior)

RECRUITING COORDINATION

Manage all marketing needs related to employee recruiting

• Campaign Management
• Event Research and Coordination
• Collateral Development
• Social Media Management
• Employee/Tech Video/Photography
• Hispanic Market Development
• Top Tech Communications
• Print Advertising Coordination
• Digital Advertising Planning (PPC; Geofencing; OTT)
• Content Development

Who We Are Looking For:

To be successful in this position you should have experience as a marketing coordinator with strong knowledge of marketing strategies, concepts and practices. You should have excellent written and verbal communication skills as well as strong project management skills.

Education/Experience:

• Bachelor's degree in Marketing, Business Administration or a related field required

Required Qualifications/Skills:

• Minimum of 2+ years’ experience in a marketing coordinator position
• Strong knowledge of marketing strategies, concepts and practices
• Proficiency in business systems functions and personal computer use
• Strong project management and performance measurement skills
• Excellent written and verbal communication skills
• Able to compile and analyze performance data to develop metrics that support decision-making for resource allocation and subsequent campaigns
• Solid business acumen, management and problem-solving skills

Values:

At Yancey Bros. Co, we are always looking to add people to our team who share our core values:

• Safety: We value the lives and health of our team and customers above all else.
• Integrity: We are ethical and trustworthy, demonstrate respect for others, and communicate truthfully and promptly.
• Teamwork: We work as one across our organization for the benefit of our customers.
• Excellence: We strive to be the best, continuously improving our customers’ experience and the solutions we provide.
• Sense of Urgency: We respond quickly to customer needs and hold ourselves accountable for results.

Ideal candidates will demonstrate the following values:

• Acting in a safe manner
• Exhibiting honesty and integrity
• Acting in a fair and ethical manner
• Team mentality
• Delivering quality results
• Embraces change / improvement
• Exhibiting superior customer service skills
• Exhibiting pride and ownership
• Working with a sense of urgency
• Exhibiting a winning attitude

What We Offer:

Yancey Bros Co offers a full benefits package that includes aggressive compensation levels, technician tool allowances, full medical, vision and dental coverage, employee wellness programs, paid vacations and more.

Competitive Pay Structure

• Competitive Pay
• Individual Bonus Opportunities Available
• 401k Plan Strong Company Match
• Employee Profit Sharing
• Financial Wellness Coaching

Employee Wellness Program

• Medical, Vision, Dental Insurance
• Prescription Drug Coverage
• Flexible Spending Accounts
• Short & Long Term Disability
• Group Life Insurance

Personal Time Off

• Paid Holidays
• Paid Sick Leave

Career Development

• Tuition Reimbursement
• Ongoing Training
• Advancement Opportunities