Franchise Dev Coordinator

Job Description

Job Description

Job Summary

Atlanta based role. Utilizing the Franchise Development systems and tools, converting leads to prospects. Assist the Franchise Development Department in reaching its monthly and annual goals by providing maximum qualified prospects to the recruitment team. Create and send email marketing campaigns. Track and measure lead generation marketing spend, lead sources and conversion ratios. May include real estate analysis on markets and support of franchisee transfers and renewals.

Essential Responsibilities

• Intercept all franchise inquiries and respond accordingly in a timely fashion (within 24 hours of submission). Contact with leads will be via phone, auto-text and e-mail. Document all communication in the CRM.
• Utilize the CRM and other tools to manage required follow up contact with leads and prospects.
• Guide prospects to complete the Confidential Questionnaire/Application.
• Ensure all leads are contacted a minimum of five times over a two-week period after closing the leads file.
• Track the source to all leads to ensure lead generating sources are effective.
• Measure lead generating marketing spend by source.
• Track and report accurate lead conversion ratios – leads to suspects to prospects to franchisees.
• Manage the “up-system” to ensure the correct Franchise Representative is working with the prospect.
• Coordinate and conduct Hospitality Days – Prepare agendas, coordinate with other participating team members, assist prospect with hotel and travel arrangements, coordinate lunch, prepare meeting space(s), etc.
• Assist with franchise agreement execution and processing.
• Assist in real estate analysis as assigned.
• Be the point person for franchisees in the transfer and renewal process and work with other departments to ensure proper execution.
• Assist with the registration and logistics associated with departmental expos and conferences.
• Maintain digital platforms with accurate and relevant brand / franchise information.
• Performs other projects and activities assigned to support our internal team and external customers.

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Required Knowledge, Skills and Abilities

• Excellent Communication skills – both verbal and written
• Customer service oriented
• Geographical awareness
• Strong organization skills
• Experience with client relationship management (CRM) tools (preferred, not required)
• Ability to utilize software programs to prepare documents, spreadsheets and presentations
• Ability to think ahead and creatively
• Ability to organize and manage multiple tasks
• Commitment to company values
• Believe in the company vision and mission

Education and Experience

• High School Diploma or equivalent work experience; some college preferred
• 3-5 years of experience in franchise industry: previous work in a restaurant franchise development function highly desirable
• Prior experience interacting with franchisees and CRM’s helpful

Physical Demands

• Exerting up to 25 pounds of force occasionally to lift, carry, push, pull or otherwise move objects, including papers, boxes and/or computer equipment.
• Limited travel