Senior Marketing Manager - Non-Profit
- The Senior Marketing Manager is responsible for the overall strategic direction of the marketing department to ensure the organization’s vision and mission are reflected through publications, social media, creative content/graphics, and product development.
- This role is responsible for overseeing all marketing strategies in support of organizational objectives for increased growth and brand awareness.
- The Senior Marketing Manager will also ensure that marketing practices comply with legal and ethical standards, including data privacy regulations and advertising guidelines.
- Hires and trains clerical and administrative staff
- Organizes and oversees the schedules and work of departmental staff
- Conducts or assists with performance evaluations that are timely and constructive
- Assists with progressive discipline and termination of employees as needed and in accordance with company policy
- Leads and manages the marketing team, including hiring, training, and setting performance goals
- Oversee all aspects of the Marketing Department
- Create and implement marketing strategies to achieve organizational goals and objectives
- Execute discovery meetings with key stakeholders to confirm event/campaign goals and identify target demographics, data, and insights to be utilized
- Oversee the marketing budget, allocating resources effectively to various marketing initiatives
- Develop and execute marketing campaigns, which may include digital marketing, advertising, content creation, and more
- Create all event logistics documents, including but not limited to Event Riders, Rundowns, Run of Shows, Technical Riders, etc.
- Develop and design new products and content offerings in the latest industry formats
- Conduct market research to identify trends, audience preferences, and competitor activities to inform marketing strategies
- Make recommendations for changes to operations, services, and functions based on market trend research
- Meet with key stakeholders to present event/campaign proposals, including visual direction, promotional strategy, and event plans, to obtain final approval prior to execution
- Ensure consistent brand messaging and maintain a strong brand identity across all marketing efforts
- Monitor and analyze marketing campaign performance, using data and analytics to make informed decisions and present metrics
- Collaborate with other departments and external partners, such as agencies or influencers, to achieve marketing goals
- Lead marketing efforts for product or service launches, including positioning, pricing, and promotion
- Develop strategies to engage and retain audiences through various channels, including email marketing and social media
- Identify opportunities for market expansion and develop plans to enter new markets or reach new target audiences
- Execute major event activations both domestically and internationally
- Regularly report marketing results to executive leadership and other stakeholders, while effectively communicating marketing strategies and plans
- Perform all other duties as assigned
EDUCATION:
- BA/BS degree in Marketing, Business, or a related field, or equivalent experience required
- 7+ years of experience as a marketing leader
- 7+ years of experience in project management or scheduling
- 7+ years of experience managing and supervising a team
- Knowledge of principles for managing and coordinating a variety of program/project functions efficiently
- Demonstrates advanced proficiency in Microsoft Office, scheduling software, and project management software
- Ability to multitask; self-directed, detail-oriented individual who accepts work assignments and ensures follow-through to completion
- Demonstrated success in prioritizing and completing multiple projects
- Strong focus on customer service
- Excellent written and verbal communication skills
- Experience developing, maintaining, and evaluating planning systems to facilitate the timely delivery of outcomes to internal and external stakeholders
- Ability to collaborate effectively with staff, teams, and supervisors in the execution of project requirements
- Must have the ability to meet a high volume of output and continual pressure of project deadlines
- Must be able to maintain confidentiality
- Must be flexible, creative, organized, and dependable
- Computer/Laptop
- Fast-paced, normal office environment
- Collaborative, mission-driven environment
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