Area Director of Marketing - Remote/ Atlanta Based
- Marketing Strategy & Execution: Develop and lead integrated marketing plans for each property, ensuring alignment with brand standards, commercial objectives, and local market dynamics.
- Brand Stewardship & Content Leadership: Oversee consistent brand storytelling across all touchpoints, including hotel websites, digital channels, social media, PR, and guest experience initiatives.
- Digital & Performance Marketing: Guide the execution of paid media, SEO, CRM, and conversion strategies in partnership with digital agencies and internal teams to maximize direct channel contribution.
- Photography & Visual Storytelling: Plan and supervise architectural, lifestyle, and experiential photo/video shoots that meet Schulte guidelines and enhance merchandising and engagement.
- PR, Social & Influencer Engagement: Collaborate with PR and social teams to generate earned media, drive awareness, and foster community and guest engagement through compelling content.
- Promotions & On-Property Activations: Develop and execute seasonal packages, events, and locally resonant activations that generate buzz and support revenue objectives.
- Multi-Revenue Center Marketing: Develop and implement strategic and tactical marketing plans for all key revenue centers at each property—including dining and F&B outlets, spa, golf, weddings, and group meetings—to drive incremental revenue, elevate brand experience, and support overall commercial goals.
- Community Partnerships: Develop relationships with local organizations, cultural partners, and CVBs to enhance community engagement and drive destination demand.
- Reputation & Crisis Management: Oversee online reputation and provide communication guidance during issues or crises to protect brand equity.
- Ownership Reporting: Prepare monthly updates and quarterly marketing performance reviews with ROI analyses for ownership and corporate leadership.
- Trendspotting: Continuously evaluate hospitality, travel, and digital marketing trends to identify innovative opportunities for the portfolio.
- Signature Experiences: Concept and execute marquee and on-brand events or partnerships that position the hotels as cultural anchors in the community.
- Cross-Functional Collaboration: Work with property GMs, sales and revenue leaders, and operations teams to ensure marketing initiatives support broader commercial strategies.
- Vendor & Agency Oversight: Manage external agency partners and vendors to ensure creativity, accountability, and ROI across marketing programs.
- Performance Measurement: Monitor marketing KPIs and analytics dashboards to evaluate impact, optimize spend, and inform continuous improvement.
- Marketing Resource Management: Oversee budget allocations and cost-sharing across properties using a blended model based on both fixed and variable room count considerations.
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field; MBA or advanced degree preferred.
- 8–10 years of progressive marketing experience in hospitality, with at least 3–5 years in a regional or multi-property leadership role.
- Experience working with independent hotel marketing and technology platforms, tools, and systems (e.g., PMS, CRM, etc.).
- Proven ability to develop and execute marketing strategies that drive measurable business outcomes.
- Strong knowledge of digital marketing, CRM, content development, social media, and public relations.
- Exceptional collaboration and communication skills; able to influence across a matrixed organization and partner with both corporate and property-level stakeholders.
- Data-driven mindset with the ability to analyze performance metrics and translate insights into action.
- Creative thinker with a passion for storytelling, brand building, and hospitality.
- Ability to travel to and meet on-property as needed.
Recommended Jobs
Pharmacy Pre-Grad Intern - WM
What you'll do at Position Summary... What you'll do... Are you ready to be at the forefront of patient care and make a impact in your community? Join our dynamic pharmacy team as a Pre-Gr…
Merchandising Floor Associate
Merchandising Floor Associate Location Forest Park, GA : Merchandising Floor Associate This position is responsible for overall Outlet appearance through appealing displays which enhances the sales e…
Data Product Engineer
Mon, 01/12/2026 - 06:29 We are searching for a hybrid Data Product Engineer who sits at the intersection of Data Engineering, Cloud Architecture, and Software Development. Unlike traditional data role…
Internal Medicine Physician
Internal Medicine Physician Clinical Review & Workflow Optimization Specialist Full-Time Remote or On-Site Based in Georgia (Remote Flexibility Available) Redefine Your Role in Internal Medi…
Accounts Receivable Representative
Requisition Number: 215021 Job Description Cintas is seeking an Accounts Receivable Representative. Responsibilities include all accounts receivable related functions, including keeping track…
Rigger with a CDL
SUMMARY OF THE ROLE WE WANT YOU!!!! Rigger with a CDL Location: Atlanta, GA (travel required to various states) SMARTER, SAFER & STRONGER Wherever there is growth, there is a need fo…
Analyst, Research & Development
If you are driven to deliver exceptional fan experiences that are beyond anything possible elsewhere and interested in working alongside a team of innovators and enthusiastic over-achievers, you will …
Application Engineer Lead-CBS-Enterprise Technology-Assistant Director-Multiple Positions-1656155
EY focuses on high-ethical standards and integrity among its employees and expects all candidates to demonstrate these qualities. At EY, you'll have the chance to build a career as unique as you are, …
Experienced Automotive Technician
Automotive Technician Southern Motors Honda is seeking a skilled and detail-oriented Automotive Technician to join our team. The ideal candidate will be responsible for diagnosing, repairing, and m…
Senior Fire Protection Engineer
Senior Fire Protection Engineer JOB-10045446 Anticipated Start Date 12/29/2025 Location Ogden, UT Type of Employment Contract Hire Employer Info Client is a gl…