Senior Marketing Manager, Accountants and Partners

About Gusto

At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff—like payroll, health insurance, 401(k)s, and HR—so owners can focus on their craft and customers. With teams in Denver, San Francisco, and New York, we’re proud to support more than 400,000 small businesses across the country, and we’re building a workplace that represents and celebrates the customers we serve. Learn more about our Total Rewards philosophy .

About the Role:

We’re looking for a Senior Marketing Manager, Accountants and Partners to drive activation and growth of Gusto’s accountant and partner audiences through strategic, scalable to-partner communications and campaigns. This is a high-impact role that blends creativity, data-driven strategy, and cross-functional collaboration to deepen engagement and accelerate adoption within our accountant community. You’ll design and execute campaigns that empower partners to grow their practices with Gusto and contribute to the company’s overall growth objectives.

About the Team:

This role is part of the go-to-market team responsible for driving pipeline and fueling growth across indirect channels. We combine creativity, data-driven insights, and cross-functional collaboration to design campaigns that reach, engage, and convert the right audiences at scale. Together, we’ve helped Gusto grow to serve thousands accounting partners nationwide, and we’re just getting started.

Here’s what you’ll do day-to-day:

• Develop and execute comprehensive marketing programs and campaigns tailored to accountant partners to drive activation.
• Leverage AI-driven tools, workflows, and templates to streamline scalable partner onboarding, enablement, and co-marketing activation, ensuring programs can be quickly customized and deployed across thousands of accounting firms.
• Drive activation and engagement campaigns that onboard, educate, and incentivize accountant partners to grow their practice with Gusto.
• Collaborate with cross-functional teams to deliver scalable, low-lift co-marketing kits and resources that empower partners to participate in demand generation.
• Own end-to-end execution of programs and campaigns to drive activation through product launches and incentives across channels including email, social media, paid media, virtual events, content marketing, video, nurture, and more.
• Partner with sales teams to create scalable and integrated inbound and outbound programs to drive activation.
• Measure and analyze the effectiveness of marketing campaigns using data-driven insights to optimize performance and inform future strategies.
• Identify opportunities to integrate AI across the partner journey—from content production to campaign execution—to increase operational efficiency and fuel scalable demand-generation through indirect channels.
• Manage feedback loops with partners to continuously improve marketing effectiveness and experience.
• Oversee budgets and performance tracking to assess campaign efficiency and ROI.

Here’s what we're looking for:

• 7–10 years of experience in B2B marketing, growth marketing, channel marketing, or partner marketing roles.
• Proven experience building and executing repeatable marketing programs that drive activation and engagement among partner or channel audiences at scale.
• Experience producing and leading successful demand generation and integrated marketing campaigns from end-to-end, demonstrating strong project management skills, attention to detail, and a focus on achieving commercial targets.
• Experience leveraging AI tools and workflows to scale partner activation, streamline content and campaign production, or enhance co-marketing programs—ideally including hands-on use of automation, generative AI, dynamic templates, or partner-enablement platforms.
• A strategic marketing mind with a solid understanding of multiple growth marketing channels.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Data-driven mindset with experience leveraging insights to drive decision-making and performance optimization.
• Excellent written and verbal communication skills, with a talent for crafting compelling partner-facing content and campaigns.
• Comfortable operating in a fast-paced, ambiguous environment while maintaining attention to detail and executional excellence.

Our cash compensation amount for this role is targeted at $153,000 - $176,000/yr in Denver, Atlanta, Phoenix, and Las Vegas, & $180,000 - $220,000/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate experience and expertise and may vary from the amounts listed above.

#LI-Hybrid

Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.

Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.

When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.

Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.

Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out this form and a member of our team will get in touch with you.

Gusto takes security and protection of your personal information very seriously. Please review our Fraudulent Activity Disclaimer .

Personal information collected and processed as part of your Gusto application will be subject to Gusto's Applicant Privacy Notice .