Director, Groups & Events Program Enablement
- Translate Groups & Events enterprise strategy into scalable, adoptable enablement programs that materially improve how hotels sell, plan, and host meetings.
- Define and evolve enterprise Groups & Events experience standards (event best practices, room blocks, F&B planning, meeting tech/AV experience) that drive consistency while allowing brand and regional flexibility.
- Own the end-to-end lifecycle of non-tech Groups & Events enablement programs, from concept and design through rollout, adoption, and ongoing optimization.
- Ensure programs are created and iterated with an owner mindset with a cost focus, which will help successfully land program in hotels.
- Lead the commercial enablement agenda for Groups & Events nontech programs, ensuring hotels and sales teams clearly understand what to do differently and how it drives performance.
- Design and scale training frameworks, learning journeys, and enablement materials that support global adoption and role based execution.
- Own and evolve enterprise, multiband Groups & Events programs, including Pivotal Meetings and Meetings for Good.
- Establish clear success measures, governance, and feedback loops to assess program effectiveness and enterprise impact.
- Partners cross functionally with Regions, Brand, Sales, Operations, and Technology Enablement to align priorities and remove barriers to execution.
- Lead and develop a high performing enablement team with a strong enterprise mindset, focused on outcomes, adoption, and scale.
- Partner with QA, Brands, and Regional Ops to ensure sustained compliance and continuous improvement.
- Bachelor's degree required (Business, Hospitality, Marketing, Strategy, or related field)
- Advanced degree preferred but not required
- 8-12 years of experience in enablement, brand, guest experience, or commercial strategy roles
- Demonstrated experience running brand-led or guest experience programs
- Strong experience designing and launching new enterprise programs
- People leadership experience required
- Experience working in global, matrixed organizations
- Program design and lifecycle management
- Guest experience and brand standards development
- Strong strategic thinking with hands-on execution capability
- Ability to translate strategy into practical tools and frameworks
- Strong stakeholder influence and communication skills
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