MARKETING & COMMUNICATIONS MANAGER

Job Description

Job Description

JOB SUMMARY:

Marketing and Communications Manager position is responsible for developing and implementing marketing, communications, and public relations strategies to support the mission and vision of Boys & Girls Clubs of Lanier by expanding awareness, engaging the community, attracting new and retaining existing donors, and increasing revenues for the organization. This includes the design of marketing materials, fund raising materials and campaigns, and promotions in order to expand awareness of our organization, its events and programs, organization wide, across five counties.

ESSENTIAL JOB FUNCTIONS AND ACCOUNTABILITIES:

Marketing

• Develop and implement marketing and public relations strategies designed to build awareness and support of Club programs.
• Perform marketing research within each community and/or demographic to better identify target audiences and needs
• Develop innovative ways to reach targeted demographic and segments in each county to include the use of technological and automated advances
• Development and production of all major publications including newsletter, annual report, brochures, sponsorship proposals, event invitations and other print, support materials as required.
• Provide content for direct mail, emails, social media posts and campaigns, marketing materials, proposals, and communication.
• Oversee development and content of website.
• Oversee production of photos and videos for events and promotion.
• Secure in-kind advertising and the development and creation of print, radio, television, web, and multimedia ad campaigns.
• Review content of documents across organization for relevancy, consistency, and brand compliance.
• Liaison between Club directors and Development department – work with Club sites to gather photos, stories, video and other content for marketing and stewardship materials
• Coordinate media interest for the organization and ensure regular contact with media contacts across all counties.

Development and Special Events

• Design and manage a comprehensive direct mail program and online giving strategies and analyze Direct Mail/e-mail solicitation program results data to refine and increase ROI. Create solicitations and oversee list creation and segmentation.
• Work closely with Development team to develop and manage consistent messaging to donors and prospects that aligns with solicitation and donor-specific stewardship communications
• Collaborate with Development team to identify and acquire new donors. Help build strategies for engaging, retaining, and encouraging donors to give at higher levels.
• Plan and coordinate donor recognition and stewardship activities targeted to segmented donor groups.
• Collaborate with Development team in planning and executing donor cultivation events.
• Provide support to Development team for the design and implementation of strategic program to engage volunteers and alumni in becoming supporters of the annual giving campaign
• Write and update acknowledgement letter templates, annual appeal letters as needed
• Plan, manage, implement, and support fundraising and special events as needed
• Solicit sponsorships and gifts; prepare related printed materials and publications
• Oversees and manages all event correspondence, invitations and attendance lists and arranges/implements all logistical details associated with events

EDUCATIONAL QUALIFICATIONS AND SKILLS:

• Bachelor’s degree from an accredited University/College preferred. 3 to 5 years of marketing, public relations and/or fundraising experience with a nonprofit organization preferred.
• Event, communication, marketing, and/or public relations experience desirable.
• Demonstrated ability to manage budgets and control fundraising expenses.
• Advance knowledge of software programs such as Microsoft word, Excel, Power Point, and Microsoft Office. Knowledge of donor database a plus.
• Good written and verbal communication skills
• Good organization and attention to detail
• Able to maintain strict confidentiality
• Presentation skills
• Task oriented and task completion
• Able to work independently and with limited supervision
• Excellent interpersonal skills
• Must be a team player, a self-starter, and possess ability to juggle multiple tasks simultaneously.
• This position requires you to work on-site.

ADDITIONAL RESPONSIBILITIES

1. Submit requests for purchases of supplies and equipment to supervisor.
2. Knowledge of accessing, pulling reports and managing donor database.
3. Assume all other duties as assigned.

DISCLAIMER:

The information presented indicates the general nature and level of work expected of employees in this classification. It is not designed to contain, nor to be interpreted as, a comprehensive inventory of all duties, responsibilities, qualifications, and objectives required of employees assigned to this job.

As part of our commitment to maintaining a safe and drug-free workplace, candidates selected for this position will be required to undergo a pre-employment drug screening. The drug testing process will be conducted in accordance with all applicable laws and regulations, and the results will be treated with the utmost confidentiality.