Director of Marketing and Communications

Job Description

Job Description

Job Description: Director of Marketing and Communications

Department: Institutional Advancement Office

Location: Interdenominational Theological Center

Position Type: Full-Time/On-site

Reports To: Institutional Advancement Officer

The Director of Marketing and Communications plays a critical leadership role in shaping and advancing the Interdenominational Theological Center’s (ITC) voice, visibility, and reputation. Reporting to the Chief Institutional Advancement Officer, the Director is responsible for the strategic development, coordination, and execution of all communications, public relations, and marketing efforts. This role ensures the consistent and impactful delivery of ITC’s message to internal and external audiences, supports thought leadership, and strengthens relationships with media, stakeholders, and the public.

Key Responsibilities:

• Develop, implement, and manage a comprehensive communications strategy that aligns with ITC’s institutional goals and priorities.
• Establish communications goals, guidelines, timelines, and budgets to drive strategic outcomes.
• Lead the development and execution of proactive public relations and thought leadership campaigns, leveraging ITC’s mission, values, and academic excellence.
• Support crisis communication planning, issue management, and reputational risk response.
• Oversee the development and approval of high-impact content, including press releases, media statements, speeches, talking points, op-eds, letters to the editor, and social media messaging.
• Manage relationships with local, regional, and national media outlets across both traditional and digital platforms.
• Serve as a key spokesperson when needed and prepare leadership for media appearances and public statements.
• Liaise with internal departments and external partners to ensure consistent and aligned communication.
• Support messaging and communications related to financial, governmental, and regulatory matters when needed.
• Foster strategic relationships with key stakeholders, community leaders, denominational partners, and thought influencers.
• Cultivate a culture of readiness, creativity, and collaboration to respond to emerging issues and opportunities.
• Make data-informed decisions on marketing and advertising strategies to elevate ITC’s visibility and brand identity.
• Develop and execute advertising campaigns, both digital and traditional.

Qualifications:

• Bachelor’s degree in Communications, Marketing, Journalism, Public Relations, or related field required; Master’s degree preferred.
• Minimum of 7–10 years of experience in communications or public relations, preferably within higher education, nonprofit, or mission-driven organizations.
• Proven track record of developing and leading strategic communications plans and managing media relationships.
• Strong writing, editing, and verbal communication skills with the ability to craft compelling narratives.
• Experience with crisis communication, brand strategy, and integrated marketing campaigns.
• Ability to work collaboratively across departments and levels of leadership.
• Deep understanding of media trends, digital platforms, and stakeholder engagement strategies.