Business Analyst
Hello There,
My name is Himanshu Sharma , and I serve as the Recruitment Lead at Kanak-IT INC. I am reaching out to share an excellent career opportunity for the role of Business Analyst with our esteemed client. If you are interested then please share your updated resume at [email protected] .
Job Description
Job Title: Business Analyst
Location: Alpharetta , GA
Workplace Type: Onsite
Job Description:
- 3 6 years of experience as a Business Analyst, preferably in Martech or campaign management domains.
- Familiarity with Naehas or similar Offer Management platforms is a strong plus.
- Strong understanding of customer segmentation, personalization, and campaign lifecycle.
- Experience working with Adobe Experience Platform, Salesforce Marketing Cloud, or similar tools.
- Excellent analytical, problem-solving, and communication skills.
- Ability to work in Agile environments and collaborate with cross-functional teams.
- Ability to Collaborate with business stakeholders to gather and document functional and non-functional requirements.
- Translate business needs into clear user stories, process flows, and acceptance criteria.
- Work closely with solution architects and developers to ensure alignment between business goals and technical implementation.
- Participate in client workshops and support the definition of campaign and offer strategies.
- Assist in UAT planning and execution, ensuring solutions meet business expectations.
- Analyze data and campaign performance to provide insights and recommendations.
- Maintain documentation for business processes, configurations, and platform usage.
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