Intern, Dealer Digital Business

Position Objective

Porsche Cars North America, Inc. (PCNA) is seeking a highly motivated and detail-oriented Dealer Digital Business Intern to support the rollout and ongoing execution of our Sales Funnel Program and the onboarding of Porsche Centers onto a new Porsche Center website platform. This internship plays a critical role in supporting dealerships through digital transformation initiatives that enhance the customer journey, strengthen lead management, and improve conversion performance across our dealer network.

This role offers hands-on exposure to digital retail strategy, dealer operations, and cross-functional collaboration within a premium automotive brand.

Assignment duration: April – September 2026

The hourly range for this role is $18/hr-$20/hr.

Roles & Responsibilities

• Assist with the coordination, tracking, and execution of onboarding activities for Porsche Centers transitioning to a new Porsche website program
• Support dealerships throughout the onboarding process by helping manage timelines, documentation, and readiness milestones
• Assist with the rollout and ongoing execution of the Sales Funnel Program across the Porsche Center network
• Analyze lead generation and conversion data to identify performance trends and support data-driven recommendations
• Collaborate with internal stakeholders and external vendor partners to ensure timely delivery of website launches, program updates, and support materials
• Help develop and maintain reporting dashboards, training content, and dealer-facing communications to support program adoption

Qualifications

• Currently pursuing a Bachelor’s or Master’s degree in Business, Marketing, Data Analytics, Information Systems, or a related field
• Strong interest in digital platforms, customer journey optimization, and dealer-facing programs
• Highly organized with strong attention to detail and the ability to manage multiple workstreams
• Comfortable working with data, dashboards, and reporting tools

• Familiarity with CRM and project management tools (Jira and Confluence is a plus)

• Strong written and verbal communication skills

General Information

• Duration: 6 months
• Location of Headquarters/work schedule: Atlanta, Georgia/ 60% in-office
• Compensation: Yes

What You’ll Gain

• Direct involvement in onboarding Porsche Centers to a new digital website platform
• Exposure to national-scale digital programs and dealer network operations
• Hands-on experience with data analysis, digital performance metrics, and process optimization
• Opportunity to work with a globally recognized premium automotive brand in a collaborative environment