Director of Marketing

Job Description

Job Description

About Us:

Auben Realty is a leading real estate agency committed to delivering exceptional service and results to our clients. We specialize in residential properties and take pride in our team of experienced professionals dedicated to providing top-notch real estate services. 

Position Overview:

Auben Realty is rooted in the real estate industry. We are seeking a self-starter, dedicated person to join our marketing team. The candidate will be a part of the Auben leadership team and will directly report to the President. The objective for the position is to create clearly defined marketing processes and procedures, using existing brand standards. The Marketing Director will be responsible for communicating the vision, culture, and philosophy of Auben in all marketing activity.

Education Requirements:

• Bachelor's degree in marketing, business administration, communications, or related field.

• 3 years of progressive marketing experience, including leadership responsibilities

Qualifications:

• Proven experience developing and executing successful marketing campaigns as a Marketing Director

• Strong understanding of digital marketing platforms and analytics tools.

• Experience managing marketing budgets.

• Excellent leadership, communication, and project management skills.

• Ability to translate business objectives into measurable marketing initiatives.

• Proficiency in PowerPoint, Canva, Microsoft Office Suite/Outlook.

• Knowledge and understanding of all the changing real estate market dynamics, specifically those affecting SFR activity

Essential Job Functions:

• Ensure Auben’s vision/mission/motto and slogan are communicated in all marketing items

• Establish marketing KPI’s and measure campaign effectiveness through analytics and reporting

• Work with local Auben managers (Market Sales Manager and Senior Investor Account Manager) to translate global vision to the local market vision

• Oversee multi-channel marketing campaigns across digital and social media

• Create and communicate company calendar of events

• Analyze market trends, customer insights and competitor activities to identify growth opportunities

• Maintain a digitally organized library of all marketing assets, materials, and forms

• Create and implement system of requesting and producing marketing materials

• Keep inventory of all branded materials including signage, uniforms, swag, print collateral, and marketing materials

• Coordinate creation of marketing content and materials for all departments

• Accompany local team members to business meetings and networking events (BNI, Texas REIA, NARPM, IMN)

• Monitor CRM software and e-mail distribution lists (Blanket, Lead Simple, and AppFolio)

• Coordinate with 3rd party vendors (signage, printing companies, etc.)

• Manage online Reviews (Google, Yelp):

• Create and update marketing templates for realtors (OMs, postcards, etc.):

• Monitoring of Auben website for correctness and updated accuracy

Work Environment: Position is primarily located in a well-lit office environment.

Equipment Operated: Standard office equipment including computers, fax machines, copiers, telephone, calculators, etc.

Mental/Physical Requirements: While performing the duties of this job, the employee is regularly required to talk or hear. The employee is primarily sitting at a desk utilizing a computer.

If you are an experienced Director of Marketing passionate about delivering exceptional service and achieving outstanding results for clients, we invite you to join our dynamic team at Auben Realty. 

To apply, please submit your resume along with a cover letter detailing your relevant experience and successes. 

Auben employees possess the following Key Core Characteristics:

-Direct, respectful communicators

-Solution and team oriented

-Urgent in action, always accountable to results

-Inclusive and communal

-Underdog DNA

Our Core Values:

-We are forever learners

-Always intentional and team first

-Humble, yet confident leaders

-Constant seekers of constructive criticism

-We consistently push to completion

-Never deterred by obstacles & interruptions

DISCLAIMER

The above information is intended to describe the general nature and level of work being performed by people assigned to this job. It is not intended to be an exhaustive list of responsibilities, duties and skills required of personnel so classified. Examples listed do not preclude the performance of other duties similar in nature or in level of complexity.

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