Datacom Solutions Specialist - Fort Worth

There’s a Place for You at Crawford Electric Supply.

A career at Crawford Electric Supply is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real difference for our customers. Crawford Electric Supply offers electrical products and services to contractors. If it helps bring electricity to an office, home, factory or other building – you can find it here. We operate throughout the southeast region of the United States, and are part of the Sonepar group, the world’s #1 electrical distributor with over 45,000 associates around the globe.

Being “Powered by Difference” means we respect and value diverse perspectives. Crawford Electric Supply we offer a supportive culture and great benefits, and as part of the larger Sonepar group, we can offer exciting opportunities to grow your career.

It’s time to energize your future! Don’t miss out on this electrifying opportunity – apply today! Stay connected with us – follow our journey, job openings, and latest news on LinkedIn and Facebook .

Responsibilities

Sales Strategy & Market Development

• Develop and execute the regional datacom go ‑ to ‑ market plan aligned with company growth objectives in Fort Worth and DFW
• Identify, segment, and prioritize target customers:
  • Structured cabling & low ‑ voltage contractors
  • Managed Service Providers (MSPs)
  • Data centers & colocation facilities
  • Commercial & enterprise IT / facilities teams
• Drive market share growth in key categories:
  • Copper cabling (Cat5e, Cat6, Cat6A)
  • Fiber optic cabling (OM3/OM4, single ‑ mode, MPO)
  • Racks, cabinets, ladder rack, and cable management
  • Patch panels, keystones, connectivity, and accessories

Direct Sales & Account Management

• Own and grow a portfolio of top datacom accounts
• Prospect new customers through outbound calls, jobsite visits, networking, and partner referrals
• Lead solution ‑ based sales conversations focused on:
  • Project BOM support
  • Stock ‑ and ‑ release programs
  • Kitting and pre ‑ termination solutions
  • Same ‑ day / next ‑ day delivery advantages
• Maintain a strong presence with contractors and integrators at jobsites and customer facilities

Vendor & Manufacturer Management

• Work closely with key datacom manufacturers and suppliers (copper, fiber, connectivity, rack systems)
• Lead joint sales calls, product demos, and customer training events
• Support vendor rebate programs, growth initiatives, and market launches
• Act as regional datacom subject matter expert for internal teams

Operations & Cross ‑ Functional Collaboration

• Collaborate with pricing, inventory, and operations teams to ensure optimal stock levels
• Influence inventory decisions based on local market demand
• Support forecasting, margin management, and promotional strategies
• Provide voice ‑ of ‑ the ‑ customer feedback to leadership

Qualifications

Required

• 5+ years of B2B sales experience in datacom, low ‑ voltage, electrical distribution, or network infrastructure
• Proven success selling to contractors, integrators, MSPs, or data center customers
• Strong understanding of structured cabling systems and applications
• Demonstrated ability to lead accounts and influence large project opportunities
• Excellent communication, negotiation, and relationship ‑ building skills
• Valid driver’s license and ability to travel locally within DFW

Preferred

• Prior sales management or team ‑ lead experience
• Experience with fiber optic solutions and high ‑ density data center environments
• CRM proficiency (Salesforce or equivalent)
• BICSI, manufacturer, or datacom technical training (a plus)

Environment

Compensation & Benefits

• Competitive base salary
• Performance ‑ based incentive/commission plan
• Auto allowance or mileage reimbursement
• Full benefits package (medical, dental, vision)
• 401(k) with company match
• Paid time off & holidays
• Career growth opportunities in a high ‑ growth datacom business unit

Crawford is a subsidiary of Sonepar USA.

What We Offer You

We offer great family-friendly benefits to full-time associates:

• Opportunity to become a shareholder
• Employer-paid short- and long-term disability
• Employer-paid life insurance for spouse and dependents
• Robust wellness program
• Gym reimbursement
• Employee Assistance Program (EAP)

We’re proud to be a military-friendly company, and our many employee resource groups (ERGs) help you make connections and feel supported.

Ready to join the fun? Apply today and become part of the Crawford Crew – where we work hard, laugh often, and always have a spark to share!

Equal Employment Opportunity Statement

Sonepar is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, or any other categories protected by federal, state or local law.

Sonepar and our family of brands are committed to the full inclusion of all qualified individuals. In keeping with our commitment, we will take the steps to assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please call 843-745-2420 or email [email protected] .

EEO is the Law

Applicants and employees are protected under Federal law from discrimination. To learn more, Click here .

Pay Transparency Non-Discrimination Provision

Sonepar follows Executive Order 11246, including the Pay Transparency Nondiscrimination Provision. To learn more, Click here .