Paid Media Strategist

About Sparkloft Media

Sparkloft Media is a dynamic, forward-thinking agency specializing in social media,
marketing, and creative campaigns. We’re passionate about creating experiences that
connect people with brands, driving engagement, and building thriving online
communities. Our diverse and collaborative team pushes creative boundaries to deliver
innovative strategies that empower brands in a rapidly evolving digital landscape.

Job Summary
The Paid Media Strategist is responsible for developing and executing paid social media
campaigns across multiple platforms, ensuring they align with client goals and deliver
measurable results. This role involves audience analysis, creative planning, campaign
execution, and performance reporting.

Key Responsibilities
● Independently manage client relationships for assigned accounts and support larger
accounts alongside senior team members.
● Develop and implement paid media strategies that help clients achieve brand,
marketing, communications, and sales objectives.
● Plan and execute media campaigns, including budgeting, copywriting, placement,
optimization, and reporting.
● Determine KPIs for each media plan and monitor delivery to the goal.
● Collaborate with the Creative team to develop and test creative concepts and assets for
paid campaigns.
● Present campaign results and performance insights to clients and internal
stakeholders.
● Work on new business opportunities as part of integrated team efforts, including
media plans and client presentations.
● Use analytics tools to evaluate campaign performance and recommend strategic
adjustments.

Attributes & Qualifications
● 3–5 years of experience in social media marketing, with at least 2+ years in paid
social media strategy (agency experience preferred).
● Bachelor’s degree in a related field or equivalent combination of education and
experience.
● Strong analytical skills with experience interpreting data and optimizing campaigns.
● Excellent communication skills and the ability to craft compelling paid social content.
● Experience in budget management, audience segmentation, and creative testing.
● Proficiency in buying across all leading social media platforms.
Requirements for All Sparkloft Media Positions
● Care more: Exceptional customer service and attention to detail
● Curiosity: A high level of interest in constantly learning and evolving
● Problem-solving mindset: Ability to identify challenges and proactively develop
solutions
● Team player: A collaborative approach with a strong sense of accountability
● Global perspective: Awareness and understanding of different cultures and
audiences
● Flexibility: Willingness to occasionally work nights, weekends, or holidays as
needed
Sparkloft Values
● We Are Curious: We pursue knowledge, challenge assumptions, and find new
ways.
● We Are Brave: We solve tough problems, speak the truth, and take smart risks.
● We Care: We go the extra mile, celebrate wins, and create impact.
● We Are Better Together: We listen, show up, and support one another.
● We Lead with Optimism: We look forward, build what’s next, and believe in
what’s possible.