Product Manager

Product Manager (Marketing)

SoftWave TRT is a fast-growing medical device company revolutionizing regenerative medicine with FDA-cleared shockwave therapy devices used by top healthcare providers nationwide. As SoftWave continues to scale, we are building a world-class marketing and go-to-market function to support product innovation, commercial growth, and clinical adoption.

SoftWave TRT is seeking a Product Manager (Marketing) to own product positioning, messaging, and go-to-market strategy across our portfolio. This role sits within the Marketing Organization and serves as the critical bridge between Product Development, Sales, and Marketing.

The ideal candidate brings a blend of product strategy and product marketing , is highly collaborative, and thrives in a fast-paced, growth-stage MedTech environment. This role does not own engineering execution, but plays a key role in influencing product direction through market insight and customer feedback.

Key Responsibilities

Product Strategy & Market Insight

• Serve as the voice of the customer , translating clinical, provider, and market needs into actionable insights
• Conduct market research, competitive analysis, and voice-of-customer initiatives to inform positioning and roadmap input
• Partner with Product, R&D, and Clinical teams to influence product strategy, feature prioritization, and differentiation
• Develop and maintain a deep understanding of SoftWave’s products, indications, clinical outcomes, and competitive landscape

Positioning, Messaging & Go-To-Market

• Own product positioning, value propositions, and messaging frameworks across all channels
• Lead go-to-market strategy for new product launches, enhancements, indications, and key initiatives
• Translate complex clinical and technical concepts into compelling, customer-facing messaging
• Ensure consistent product storytelling across marketing campaigns, sales materials, and educational content

Sales Enablement & Cross-Functional Collaboration

• Develop and maintain sales enablement tools , including pitch decks, product guides, competitive battlecards, FAQs, and launch materials
• Partner closely with Sales, Sales Operations, and Customer Success to drive adoption and performance
• Support training initiatives for internal teams and external partners
• Act as a strategic connector across Marketing, Product, Clinical, and Commercial teams

Execution & Performance

• Collaborate with Demand Gen, Content, and Digital teams to ensure product messaging is effectively executed across campaigns
• Support product-related KPIs, launch success metrics, and adoption tracking
• Continuously refine messaging and GTM strategies based on performance data and market feedback

Qualifications

• Bachelor’s degree in Marketing, Business, Life Sciences, or a related field
• 5+ years of experience in product marketing, product management (marketing-focused), or go-to-market roles
• Experience working with medical devices, healthcare, MedTech, or regulated products strongly preferred
• Proven ability to lead product launches and cross-functional initiatives
• Strong storytelling and communication skills with the ability to simplify complex concepts
• Comfortable influencing without direct authority in a matrixed organization
• Highly organized, strategic, and execution-oriented

Preferred Experience

• Experience supporting capital equipment, platform-based products, or clinical technologies
• Experience in a high-growth, PE-backed, or scaling organization
• Exposure to reimbursement, clinical outcomes, or provider-based selling environments

Why Join SoftWave TRT

• Competitive compensation
• Health, dental, and vision insurance
• Paid holidays & PTO
• Opportunity to shape product strategy and market impact in a rapidly growing MedTech company
• Collaborative, mission-driven culture with strong leadership and cross-functional partnership