Director of Sales-New Club Openings

Director of Sales for New Club Openings- Atlanta Area

Here We GROW Again!

Crunch Fitness is one of the fastest-growing brands in the fitness industry, with 85+ locations and 100+ more planned over the next few years. We believe in making serious exercise fun, fusing fitness with entertainment, and pioneering a No Judgments philosophy. Our culture is built on energy, passion, and innovation, and we’re looking for an exceptional leader to drive the success of new club openings nationwide.

If you’re a motivated, high-energy professional with a proven track record in fitness operations, this is your opportunity to play a key role in our expansion and take your career to the next level!

Position Overview

The Director of Sales for New Club Openings is responsible for the successful launch of new Crunch locations, ensuring each club is fully prepared to hit the ground running. This role involves team training, pre-sale execution, marketing strategies, and operational excellence to drive membership growth and brand consistency.

This position requires extensive travel (up to 100%) to oversee multiple club openings across different regions.

Key Responsibilities

• Generate leads and partnerships throughout local communities
• Actively promote Crunch through in-person outreach and events
• Support and coach new club sales teams in daily sales activity
• Drive membership sales through prospecting, follow-up, and closing
• Train teams on sales systems, scripts, outreach standards, and expectations
• Ensure execution of daily, weekly, and monthly KPIs
• Prepare clubs for successful pre-sale and strong opening momentum

What We Look For

• Proven leadership experience in a multi-location fitness business.
• Strong sales and marketing background with a history of driving membership growth.
• Excellent communication, organizational, and leadership skills.
• Tech-savvy and able to use digital tools to track performance and manage operations.
• Self-motivated, competitive, and goal oriented.
• Strong ability to train, mentor, and inspire teams.
• Ability to travel up to 100% per month as needed.

Benefits & Perks

• Competitive salary + aggressive earning potential
• Medical, Dental, Vision & 401K options
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• FREE Crunch membership + discounted personal training
• Career growth in a rapidly expanding company
• Ongoing leadership & professional development opportunities

If you're ready to turn your energy, sales mindset, and leadership ability into a high-impact career — APPLY TODAY and help lead the next wave of Crunch growth.

​ About CR Fitness

CR Fitness is a leading franchisee of Crunch Fitness. The company is rapidly expanding its club footprint throughout Florida, Georgia, North Carolina, Texas, Tennessee, and Arizona and is led by a veteran management team with over one hundred years of combined experience in the fitness industry. With a comprehensive fitness offering and affordable price point, Crunch Fitness offers unmatched value to its members regardless of fitness level and is well positioned to take advantage of consumers’ increasing focus on health and wellness.

Crunch Fitness is an equal opportunity employer and does not discriminate against any employee or applicant for employment based on race, color, religion, national origin, age, gender, sex, ancestry, citizenship status, mental or physical disability, genetic information, sexual orientation, veteran status, or military status.