Social Media and Marketing Manager

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Essential Duties and Responsibilities:

Social Media:

• Source and manage photographers to ensure high-quality visual content for social media platforms.
• Create and schedule social content calendars for each account across all social channels
• Monitor and analyze social media performance metrics, providing regular reports and insights to optimize strategies.
• Engage with followers and respond to comments and messages in a timely and professional manner.
• Research growth opportunities with influencers and third parties
• Support and create content at on- and off-site events

Integrated Marketing:

• Work on creating a marketing plan for FY 2024 and beyond
• Project management of the initiatives in the marketing plan
• Coordinate and foster engagement in cross-functional teams to execute the plan
• Create a promotional content calendar and coordinate social media, PR and on-site teams to strategically communicate it
• Create and upkeep an effective e-mail marketing program, anticipating client needs and revenue opportunities
• Continuously improve CRM efforts towards strategic campaign distribution
• Develop and deploy e-blasts and newsletters to engage with customers and promote brand initiatives.
• Manage online profiles and listings on third-party platforms
• Oversee website updates and maintenance
• Analyze website traffic and user behavior to identify opportunities for improvement and optimization.
• Develop and implement marketing strategies to drive foot traffic and increase sales at physical locations.
• Coordinate local advertising efforts, including print ads, flyers, and signage.
• Cultivate partnerships with local businesses and organizations to expand brand reach within the community.
• Coordinate with PR teams to ensure consistent messaging and brand representation across all marketing channels.

Competencies & Qualifications:

• Experience in restaurants, Food & Beverage
• Graphic design experience
• Bachelor's degree in communications/marketing, business, or a related field
• A passion for the restaurant industry and the culinary arts
• Hardworking, organized self-starter with strong attention to detail
• Ability to interpret analytics and determine proper KPIs for ROI and business growth
• Strong writer with a vested interest in social media

Job Type: Full-time

Pay: $50,000.00 - $75,000.00 per year

Benefits:

• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Atlanta, GA 30328 (Required)

Ability to Relocate:

• Atlanta, GA 30328: Relocate before starting work (Required)

Work Location: In person