Art Director, Earned Media

IHG Hotels & Resorts
Atlanta, GA
As an Art Director, Earned Media at IHG Hotels & Resorts, you'll create social-first work that makes IHG's brands stand out in paid and earned social, culture, and conversation. Reporting to the Creative Director, you'll bring distinctive creative thinking, exceptional visual taste and social storytelling to IHG's 21 hotel brands and award-winning loyalty program.

Your day to day
  • Create social-first ideas that earn engagement. Develop concepts for paid and earned social that translate business objectives, audience insights and cultural opportunities into engaging creative. Use performance insights to refine concepts, formats and content.
  • Bring exceptional art direction to social. Apply a sophisticated visual point of view across photography, video, typography, composition, color, motion and design. Turn hospitality experiences into compelling stories while translating each brand's character into culturally relevant creative.
  • Lead and influence productions. Shape social-first opportunities within existing brand shoots and lead dedicated social shoots from concept through post. Provide hands-on direction on set and travel as needed.
  • Build creative partnerships and lead agencies. Manage agencies and creative partners as an extension of the team. Provide direction, elevate the work and collaborate across creative and brand disciplines.
  • Champion the work. Present concepts to creative leadership, brand teams and senior stakeholders. Articulate creative rationale, defend decisions and build alignment.
  • Use AI to enhance creative. Seek opportunities to accelerate ideation, visual development, production and content adaptation. Explore workflows that make creative more ambitious and scalable without compromising brand integrity.
What we need from you
  • 6+ years of professional experience in art direction, creative advertising, social, digital, brand or related creative disciplines.
  • A portfolio demonstrating exceptional art direction, visual storytelling and conceptual thinking, including social-first work.
  • Deep understanding of hospitality, travel, lifestyle or other experience-driven brands, with the ability to work across diverse brand identities and audiences.
  • Expertise in typography, layout, composition, color, photography, visual identity and brand expression.
  • Demonstrated experience art directing photography and video, from treatments and shot lists through on-set direction. Ability to travel and be hands-on during brand and social-first shoots.
  • Experience leading external agencies and creative partners to extend capacity, bring fresh thinking and elevate the work.
  • Fluency in AI-powered creative tools and workflows for ideation, visual exploration, image and video creation, production and content adaptation.
  • Proficiency in Adobe Creative Suite, Figma and PowerPoint, with the ability to communicate ideas through decks, comps, mood boards, storyboards and prototypes.
  • Excellent communication, presentation and collaboration skills, with the ability to articulate creative rationale and build stakeholder relationships.
Location - Our hybrid work structure is an expectation of three (3) days a week in the Atlanta office. This expectation may be adjusted to evolve with the changing needs of the business.

The salary range for this role is $74,000.00 to $100,000. This role is also eligible for bonus pay. We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employees.

#LI-AA5
Posted 2026-08-20

Recommended Jobs

Junior Cosmetic Nurse

RenewaSkin Spa
Marietta, GA

Junior Cosmetic Nurse LPN, RN, APRN | Aesthetic experience optional | Open to nurses transitioning into aesthetics What You Handle Facials | Chemical peels | Laser treatments | Skincare proce…

View Details
Posted 2026-01-01

Enterprise AI Strategy Consultant

IBM
Atlanta, GA

Introduction A career in IBM Consulting is built on long-term client relationships and close collaboration worldwide. You’ll work with leading companies across industries, helping them shape their…

View Details
Posted 2026-08-21

Employee Health Nurse (LPN)

Effingham Hospital Inc.
Springfield, GA

Job Description Job Description Description: JOB SUMMARY Under the general direction of the Director of Employee Health Services, the Employee Health Nurse plays a vital role in ensuring comp…

View Details
Posted 2026-07-25

Occupational Therapist - PRN - Gwinnett Up to $130 Per Visit

Link Jobs
Gwinnett County, GA

Description:: The Occupational Therapist is responsible for providing skilled rehabilitation services to patients in accordance with the Plan of Treatment. The OT evaluates, plans and administers …

View Details
Posted 2026-07-15

Cardiothoracic Surgery Advanced Practice Provider (PA) Opportunity in Northwest Georgia

AdventHealth Multi-State Division
Georgia

AdventHealth Redmond is seeking a highly skilled and motivated Cardiothoracic Surgery Physician Assistant (PA-C) to join our Cardiovascular and Thoracic Surgery team. The PA will function as an integ…

View Details
Posted 2026-07-15

Sales Manager - Elevate Client Experience

DermaVe Spa
Cumming, GA

Sales Manager – Medical Spa Contract Type: Independent Contractor (W9 / 1099) Base Compensation: $3,000/month + commission Additional Benefits: Employee discount Position Overview We…

View Details
Posted 2026-08-01

Chef de Cuisine

Southern Charmed Catering
Marietta, GA

Little River Farms Hospitality Group | North Atlanta Wedding & Special Events Hospitality Little River Farms Hospitality Group is a premier North Atlanta wedding and special events company with awar…

View Details
Posted 2026-07-30

Box Truck Owner-Operator - OTR NON-CDL

MML Alliance
Columbus, GA

Job Type: Contract License Requirement: NON-CDL Truck Type: Box Truck (Owner-Operator) Experience: Minimum 2 years Description: MML Alliance hires experienced  Owner-Operators with a  b…

View Details
Posted 2026-08-01

Commercial Vehicle Inspector

Beacon Inspection
Atlanta, GA

Now Hiring Commercial Vehicle Inspectors. Enjoy the flexibility of setting your own schedule, and take charge of your day. Minimal supervision — maximum independence! This is a Contract/1099 positi…

View Details
Posted 2026-08-01

Project Safety Coordinator

McKenney's Inc.
Atlanta, GA

In this role, you will help the entire safety team to be responsible for project safety accountability programs, accident, and fire protection programs, and maintaining full compliance with company, …

View Details
Posted 2026-06-09