Senior Activation Product Manager
Kforce has a client in Atlanta, GA that is seeking a Senior Activation Product Manager. Position Overview: We are seeking an Activation Product Manager to lead marketing technology integration efforts across a rapidly evolving MarTech ecosystem. This role will be responsible for driving product strategy and execution for activation capabilities across multiple platforms. This is a highly technical and strategic role focused on integrating systems and enabling end-to-end customer engagement flows. Key Responsibilities:
- Own and drive activation product roadmap and strategy
- Partner with engineering teams to deliver API-based integrations and system connectivity
- Coordinate across marketing, product, and technology teams
- Ensure seamless data and content flow across multiple systems
- Guide and lead engineering squads on delivery execution
- ESP platforms
- MarTech systems (e.g., CDP, activation platforms)
- Content and data ecosystems
- Experience integrating multiple systems within a marketing ecosystem
- Strategic thinker with strong execution ability
- Comfortable navigating complex, evolving tech stacks
- Highly collaborative across business and technical teams
- Strong ownership mindset over roadmap and delivery
- Strong experience as a Product Manager in a technical environment
- Experience with API integrations and backend system connectivity
- Familiarity with MarTech ecosystems and activation platforms
- Ability to manage cross-functional teams and complex integrations
- Strong communication and stakeholder alignment skills
- Growth Loop or similar CDP/activation platforms
- ESP platforms and marketing automation tools
- CMS platforms (Adobe Experience Manager, Contentful)
- Digital Asset Management (DAM) systems
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