DTC Website Performance & CRO Manager

We are seeking a highly analytical and results-driven Website Performance & CRO Manager to own conversion performance across our Direct-to-Consumer (DTC) client portfolio.

In this role, you will be responsible for improving website conversion rates, optimizing user experience, maintaining website performance standards, and driving measurable revenue growth for Shopify-based brands. You will proactively identify opportunities, develop optimization strategies, execute experiments, and translate data into actionable business decisions.

**Key Responsibilities:**

**CRO & Conversion Ownership**

* Conduct comprehensive CRO audits to identify user friction, conversion barriers, and revenue opportunities.
* Develop, prioritize, and execute A/B tests across homepages, product detail pages (PDPs), collection pages, landing pages, and checkout experiences.
* Analyze customer behavior using heatmaps, session recordings, funnel analysis, and behavioral analytics tools.
* Create hypotheses based on quantitative and qualitative data and validate them through structured experimentation.
* Deliver clear optimization recommendations supported by data and expected business impact.
* Provide wireframes, mockups, and implementation guidance to designers and developers.

**Website Performance Management**

* Monitor and improve website speed, Core Web Vitals, and overall site performance across all assigned client accounts.
* Ensure websites meet performance benchmarks while maintaining a seamless user experience.
* Coordinate and oversee quality assurance (QA) processes before launches, deployments, and website updates.
* Identify technical issues and performance risks within one business day of detection.
* Escalate unresolved blockers promptly to maintain project momentum and client performance goals.

**Analytics & Reporting**

* Own GA4 implementation, tracking accuracy, and reporting across client websites.
* Analyze Shopify and GA4 data to identify opportunities, trends, and performance gaps.
* Establish performance baselines for new client accounts within 30 days of onboarding.
* Deliver monthly performance reports that connect optimization initiatives to conversion rate, average order value (AOV), and revenue impact.
* Provide actionable insights rather than simply reporting metrics.

**Client Portfolio Support**

* Manage multiple website optimization initiatives across a portfolio of DTC clients.
* Develop and maintain rolling 30/60/90-day optimization roadmaps for each account.
* Collaborate with DTC Brand Managers to ensure website initiatives support broader business objectives.
* Support client-facing teams with performance insights, recommendations, and deliverables.

**Process Improvement & Documentation**

* Create and maintain SOPs for all CRO, analytics, QA, and website performance processes.
* Continuously improve workflows to increase efficiency, scalability, and quality.
* Stay current with CRO, UX, Shopify, analytics, and e-commerce best practices.

**Qualifications:**

* 3+ years of experience in CRO, website performance, UX optimization, or DTC e-commerce.
* Strong hands-on experience with Shopify, including product pages, themes, site structure, and conversion optimization.
* Advanced proficiency in Google Analytics 4 (GA4).
* Experience using Hotjar, Microsoft Clarity, or similar behavioral analytics platforms.
* Demonstrated success running A/B tests and translating results into measurable business outcomes.
* Strong understanding of conversion funnels, user behavior, and customer journey optimization.
* Experience managing multiple client accounts or projects simultaneously.
* Excellent analytical, problem-solving, and communication skills.
* Agency experience or experience supporting multiple brands is highly preferred.